Matt Ronkin
speaker
37 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Matt Ronkin’s voice in public audio — every appearance, attributed to the second.
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Appearances
So we set up a peer group program that has multiple peer groups. We don't put more than 10 or 12 farms into a peer group. And then we slice and dice it just based on the level of complexity that each farm has. So our very largest farms who are truly GMs, managers of managers, We've got them in a group. We've got our managing directors who are really managers of kind of the line staff.
We've got a operational manager group. We've got an agronomy group. We've got a women's peer group for those women that are highly involved in the operation as a spouse or as a partner, quite frankly. And then one that I'm really excited about that we've had for a couple of years is our emerging leaders peer group, which is young adults that are from age 16 to 26.
that either are thinking about coming back to the farm but don't have a role yet to those that are in college and then are going to need a role when they come back, or those that are out of college that are starting in a certain role, and then how do they start to build those skills to be able to take on the GM role eventually from their dad?
No longer are you emerging, yeah.
Yeah, we'll start that group, too.
A million percent. A million percent. I mean, and it's, you know, what's cause and
them as hard as they've had us and the most important question is are you willing to invest in your own education right are you willing to give back to the community in order to to get something out of it and so you know financial resources is one thing that the biggest barrier is time as you guys know i mean it's i can't spend time off the farm you know i'm too busy all of those things and you know we flip it around and go yeah you you have to invest time and resources in order to get better so get better before you get bigger
Yeah, so we've had different models in terms of how we've done that. Think about it as a retainer fee, what we call an access fee. And so they pay an annual fee and get access to all of the resources and have a coach, as I mentioned, a guided tour through all of the work that we do with them. Included in those fees is a certain number of peer group entries.
And if they want to add more resources to our peer group program, they can. They have access to all of the other community aspects that we do. And then the last piece of our value proposition is our strategic partner program. And so, you know, as you guys work with partners and, you know, that's what you, that transfer of trust.
And so a lot of my job in the leadership is just to go out and build relationships. Who's doing cool stuff? Who's doing innovative things? Where are some things that we can bring? A lot of times these aren't large companies. I mean, these are smaller companies that just have a great idea that need lift off.
And so to be able to bring those ideas and have discussion at the peer group level or at the conference level, a few of our guys try it in terms of proof of concept. And then from there, it just goes. And so that's another huge piece of our value proposition is to our members, we're bringing them new ideas that they wouldn't find on their own. And then we can be of value to our students.
Yeah, so the best way to find us is uncommonfarms.com. And so the website will tell a lot about just the whole experience of joining Uncommon Farms. We're on Instagram as well, so uncommon underscore farms, on LinkedIn, on Facebook as well. So, yeah, you can find us, and we'd love to have that conversation.
Yeah, so we have members in 22 different states. When you add in our financial solutions, we have a number of customers that still use us on that financial. That adds another six or seven states. We're in Canada. We're in three different provinces in Canada. For the most part, we concentrate on row crop. They can have livestock.
We haven't really branched into ranchers specifically, although it's something that we've talked about, also talked about. We've got a few clients and numbers that are permanent crops. So we've got almond producers, potato. I guess potato is not permanent crops. We've got a lettuce farmer down in Yuma. We've got tobacco and cucumbers out in the Carolinas, but for the most part in the Midwest.
But yeah, this is a universal skill box or skill set that we can teach anybody that's a producer.
100%.
Hmm.
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