Matt Steffanina

Yeah, I got to dance for Taylor Swift, a choreographer, Jason Derulo. I was on the Ellen Show, Step Up, So You Think You Can Dance. Pretty much everything I ever dreamed of doing as a dancer. And that's why even today I'm huge on encouraging people to create content. there's no better way to reach an audience in a really, really genuine way than by creating content.

Yeah, because these people that we admire have come over to this side. It's like now it's admirable to create your own things. I actually got dropped from my agency and fired from several dance jobs early on because I was a YouTube choreographer.

Yeah, because these people that we admire have come over to this side. It's like now it's admirable to create your own things. I actually got dropped from my agency and fired from several dance jobs early on because I was a YouTube choreographer.

Yeah, because these people that we admire have come over to this side. It's like now it's admirable to create your own things. I actually got dropped from my agency and fired from several dance jobs early on because I was a YouTube choreographer.

And that was how looked down upon it was. So now it's crazy to think that there's no dancer in the world that doesn't have videos online and isn't using it as a tool.

And that was how looked down upon it was. So now it's crazy to think that there's no dancer in the world that doesn't have videos online and isn't using it as a tool.

And that was how looked down upon it was. So now it's crazy to think that there's no dancer in the world that doesn't have videos online and isn't using it as a tool.

Yeah, well, it's definitely... a repeatable skill, you know, creating content. A lot of times people say like, oh, it's because you're a dancer and TikTok favors dance videos. Most of my viral content and definitely my connection to the audience has nothing to do with dance.

Yeah, well, it's definitely... a repeatable skill, you know, creating content. A lot of times people say like, oh, it's because you're a dancer and TikTok favors dance videos. Most of my viral content and definitely my connection to the audience has nothing to do with dance.

Yeah, well, it's definitely... a repeatable skill, you know, creating content. A lot of times people say like, oh, it's because you're a dancer and TikTok favors dance videos. Most of my viral content and definitely my connection to the audience has nothing to do with dance.

Yeah. Right. So like what I really lean into is storytelling. My biggest video this past year on YouTube was about me genuinely just telling my story about, like I said, starting in a small farm town, moving to LA, all the failures, the things I got fired from, the struggles. you know, thinking about moving home and giving up and how I overcame it and what I did to reset and find new inspiration.

Yeah. Right. So like what I really lean into is storytelling. My biggest video this past year on YouTube was about me genuinely just telling my story about, like I said, starting in a small farm town, moving to LA, all the failures, the things I got fired from, the struggles. you know, thinking about moving home and giving up and how I overcame it and what I did to reset and find new inspiration.

Yeah. Right. So like what I really lean into is storytelling. My biggest video this past year on YouTube was about me genuinely just telling my story about, like I said, starting in a small farm town, moving to LA, all the failures, the things I got fired from, the struggles. you know, thinking about moving home and giving up and how I overcame it and what I did to reset and find new inspiration.

And that video outperformed all of my dancing videos.

And that video outperformed all of my dancing videos.

And that video outperformed all of my dancing videos.

You know, and so the best skill you can learn if you're starting content or even if you're creating content, you want to improve it is really storytelling. And whether you're a fitness influencer, you're an entrepreneur, you're selling courses, whatever it is that you're doing, if you can create it about your story and why you're creating courses or why you're making fitness content.

You know, and so the best skill you can learn if you're starting content or even if you're creating content, you want to improve it is really storytelling. And whether you're a fitness influencer, you're an entrepreneur, you're selling courses, whatever it is that you're doing, if you can create it about your story and why you're creating courses or why you're making fitness content.

You know, and so the best skill you can learn if you're starting content or even if you're creating content, you want to improve it is really storytelling. And whether you're a fitness influencer, you're an entrepreneur, you're selling courses, whatever it is that you're doing, if you can create it about your story and why you're creating courses or why you're making fitness content.

Maybe you were bullied as a kid and so you went really hard into fitness. Maybe you couldn't find your passion and then someone helped you and you're paying it forward and helping others, right?