Matt Strauss

But that's where I think we need to go as a streaming platform. And the closest example might be a show like Love Island, which was a huge hit for us over the summer. That show was on five days a week. And so that obviously required you, if you were watching that show, to tune in five days a week. And that...

is part of the habituation and frequency that I was referring to that I don't think is really discussed a lot when people are evaluating streaming services.

is part of the habituation and frequency that I was referring to that I don't think is really discussed a lot when people are evaluating streaming services.

is part of the habituation and frequency that I was referring to that I don't think is really discussed a lot when people are evaluating streaming services.

Right now, we are all part of, as I mentioned, the same group inside, which reports into Mark Lazarus. And Mark Lazarus oversees all TV and streaming. As I mentioned, like initially, it was like Peacock was like its own separate entity, end to end, like own programming, own marketing, own support services like HR and legal, et cetera. Everything was kind of insulated.

Right now, we are all part of, as I mentioned, the same group inside, which reports into Mark Lazarus. And Mark Lazarus oversees all TV and streaming. As I mentioned, like initially, it was like Peacock was like its own separate entity, end to end, like own programming, own marketing, own support services like HR and legal, et cetera. Everything was kind of insulated.

Right now, we are all part of, as I mentioned, the same group inside, which reports into Mark Lazarus. And Mark Lazarus oversees all TV and streaming. As I mentioned, like initially, it was like Peacock was like its own separate entity, end to end, like own programming, own marketing, own support services like HR and legal, et cetera. Everything was kind of insulated.

And we have been methodically breaking down those silos. And so we really believe the opportunity is to come around more shared services. And so, as I mentioned, we now have one programming division across the entire portfolio, which reports into Donna Langley, who also oversees our movie studio.

And we have been methodically breaking down those silos. And so we really believe the opportunity is to come around more shared services. And so, as I mentioned, we now have one programming division across the entire portfolio, which reports into Donna Langley, who also oversees our movie studio.

And we have been methodically breaking down those silos. And so we really believe the opportunity is to come around more shared services. And so, as I mentioned, we now have one programming division across the entire portfolio, which reports into Donna Langley, who also oversees our movie studio.

And so now when we're making programming decisions for broadcast, cable, or streaming, you've got one group that's overseeing that strategy and that vision. which again, I think helps us as we make decisions around content that could potentially play across multiple platforms in different windows. You know, we work very, very closely with the marketing department of NBC.

And so now when we're making programming decisions for broadcast, cable, or streaming, you've got one group that's overseeing that strategy and that vision. which again, I think helps us as we make decisions around content that could potentially play across multiple platforms in different windows. You know, we work very, very closely with the marketing department of NBC.

And so now when we're making programming decisions for broadcast, cable, or streaming, you've got one group that's overseeing that strategy and that vision. which again, I think helps us as we make decisions around content that could potentially play across multiple platforms in different windows. You know, we work very, very closely with the marketing department of NBC.

And as you probably noticed, like NBC promotes Peacock. and locks up Peacock whenever they're promoting their primetime show. And so we work very closely, the Peacock marketing team works very closely with the NBC marketing team. And we have something which we call Symphony, where we all contribute a certain amount of inventory that we use to cross-promote across all of our platforms.

And as you probably noticed, like NBC promotes Peacock. and locks up Peacock whenever they're promoting their primetime show. And so we work very closely, the Peacock marketing team works very closely with the NBC marketing team. And we have something which we call Symphony, where we all contribute a certain amount of inventory that we use to cross-promote across all of our platforms.

And as you probably noticed, like NBC promotes Peacock. and locks up Peacock whenever they're promoting their primetime show. And so we work very closely, the Peacock marketing team works very closely with the NBC marketing team. And we have something which we call Symphony, where we all contribute a certain amount of inventory that we use to cross-promote across all of our platforms.

And so if you're going to see a show like Fight Night, which is a new show on Peacock from Will Packer, you know, you're going to see that promoted on NBC, on our cable networks, on Peacock, because of how we're partnering on Symphony.

And so if you're going to see a show like Fight Night, which is a new show on Peacock from Will Packer, you know, you're going to see that promoted on NBC, on our cable networks, on Peacock, because of how we're partnering on Symphony.

And so if you're going to see a show like Fight Night, which is a new show on Peacock from Will Packer, you know, you're going to see that promoted on NBC, on our cable networks, on Peacock, because of how we're partnering on Symphony.

And we've done something very similar with, like, we've consolidated decision sciences and research, which is really the center of gravity around all the analytics and the reporting. And so, again, you have one team that's looking at that holistically across linear and across streaming. And we've also, back to what I said earlier about D2C,