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Matt Strauss

๐Ÿ‘ค Speaker
519 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And if we can figure out ways to continue programming these different platforms, that they can continue to drive the audiences in a way that becomes a differentiator and a growth engine for us. And again, it goes back to why we've organized ourselves in the way that we have, which is to really think of it as a portfolio.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And if we can figure out ways to continue programming these different platforms, that they can continue to drive the audiences in a way that becomes a differentiator and a growth engine for us. And again, it goes back to why we've organized ourselves in the way that we have, which is to really think of it as a portfolio.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And if we can figure out ways to continue programming these different platforms, that they can continue to drive the audiences in a way that becomes a differentiator and a growth engine for us. And again, it goes back to why we've organized ourselves in the way that we have, which is to really think of it as a portfolio.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

Well, no. I think when you're looking at delivering a streaming service, we obviously need to be available on every single platform and device. but the majority of video consumption is still on the television. And so these distributed relationships are really important. I think we have really good relationships with all the different partners.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

Well, no. I think when you're looking at delivering a streaming service, we obviously need to be available on every single platform and device. but the majority of video consumption is still on the television. And so these distributed relationships are really important. I think we have really good relationships with all the different partners.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

Well, no. I think when you're looking at delivering a streaming service, we obviously need to be available on every single platform and device. but the majority of video consumption is still on the television. And so these distributed relationships are really important. I think we have really good relationships with all the different partners.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You even saw that in the Olympics, like Roku, for example, built a fantastic interface to promote the Olympics. Apple and Amazon did a really great job promoting. I'm not trying to name drop any specific platform, but I think we've got the right business relationship where they're incentivized to sell Peacock and participate in our growth. And we benefit also from the placement.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You even saw that in the Olympics, like Roku, for example, built a fantastic interface to promote the Olympics. Apple and Amazon did a really great job promoting. I'm not trying to name drop any specific platform, but I think we've got the right business relationship where they're incentivized to sell Peacock and participate in our growth. And we benefit also from the placement.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You even saw that in the Olympics, like Roku, for example, built a fantastic interface to promote the Olympics. Apple and Amazon did a really great job promoting. I'm not trying to name drop any specific platform, but I think we've got the right business relationship where they're incentivized to sell Peacock and participate in our growth. And we benefit also from the placement.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

What I meant when I said frequency and habituation is, I think of it as like, how often, Nealey, do you use your phone? And I can tell you the average consumer uses their phone or looks at their phone two to 300 times a day. And you probably never turn off your phone. I know for me, it's the first thing I look at in the morning. It's the last thing I look at at night.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

What I meant when I said frequency and habituation is, I think of it as like, how often, Nealey, do you use your phone? And I can tell you the average consumer uses their phone or looks at their phone two to 300 times a day. And you probably never turn off your phone. I know for me, it's the first thing I look at in the morning. It's the last thing I look at at night.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

What I meant when I said frequency and habituation is, I think of it as like, how often, Nealey, do you use your phone? And I can tell you the average consumer uses their phone or looks at their phone two to 300 times a day. And you probably never turn off your phone. I know for me, it's the first thing I look at in the morning. It's the last thing I look at at night.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

I even use it as my alarm clock. I never turn off my phone. Now think about your TV. Well, you probably turn on your TV when you want to watch it and you maybe do that a couple of times a day. And then what do you do? You turn it off.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

I even use it as my alarm clock. I never turn off my phone. Now think about your TV. Well, you probably turn on your TV when you want to watch it and you maybe do that a couple of times a day. And then what do you do? You turn it off.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

I even use it as my alarm clock. I never turn off my phone. Now think about your TV. Well, you probably turn on your TV when you want to watch it and you maybe do that a couple of times a day. And then what do you do? You turn it off.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And so I'm looking at it differently and say, what do you need to do where someone never wants to turn off their TV and they want to open up our app every single day? That to me is the ambition I'm challenging my team to think through. And so that influences decisions we're making. That's a very different dynamic around how you program and manage a service, if that's your ambition.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And so I'm looking at it differently and say, what do you need to do where someone never wants to turn off their TV and they want to open up our app every single day? That to me is the ambition I'm challenging my team to think through. And so that influences decisions we're making. That's a very different dynamic around how you program and manage a service, if that's your ambition.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And so I'm looking at it differently and say, what do you need to do where someone never wants to turn off their TV and they want to open up our app every single day? That to me is the ambition I'm challenging my team to think through. And so that influences decisions we're making. That's a very different dynamic around how you program and manage a service, if that's your ambition.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

But that's where I think we need to go as a streaming platform. And the closest example might be a show like Love Island, which was a huge hit for us over the summer. That show was on five days a week. And so that obviously required you, if you were watching that show, to tune in five days a week. And that...

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

But that's where I think we need to go as a streaming platform. And the closest example might be a show like Love Island, which was a huge hit for us over the summer. That show was on five days a week. And so that obviously required you, if you were watching that show, to tune in five days a week. And that...