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Matt Strauss

๐Ÿ‘ค Speaker
519 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

that streaming is a way for us to kind of drive more growth and offset that decline and eventually become the broader growth engine for the company. But as I mentioned before, I think sometimes it's interpreted that legacy networks are somehow like dinosaurs and that that's not really where people are spending a lot of time. I see it very, very differently. I see it as a strength.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

that streaming is a way for us to kind of drive more growth and offset that decline and eventually become the broader growth engine for the company. But as I mentioned before, I think sometimes it's interpreted that legacy networks are somehow like dinosaurs and that that's not really where people are spending a lot of time. I see it very, very differently. I see it as a strength.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, when you have a broadcast network and you could do something like the Olympics and you're averaging over 30 million viewers a day, that actually becomes a huge promotional vehicle for you to also drive awareness and audience for your streaming service.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, when you have a broadcast network and you could do something like the Olympics and you're averaging over 30 million viewers a day, that actually becomes a huge promotional vehicle for you to also drive awareness and audience for your streaming service.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, when you have a broadcast network and you could do something like the Olympics and you're averaging over 30 million viewers a day, that actually becomes a huge promotional vehicle for you to also drive awareness and audience for your streaming service.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

When you have networks like Bravo with really deep fandoms, and you can tap into that fandom on a streaming service by making some of that content available to cord cutters, it creates a little bit of an infinity loop where linear networks and pay TV can drive audience to streaming and awareness for streaming, and vice versa, streaming can drive people back to streaming linear.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

When you have networks like Bravo with really deep fandoms, and you can tap into that fandom on a streaming service by making some of that content available to cord cutters, it creates a little bit of an infinity loop where linear networks and pay TV can drive audience to streaming and awareness for streaming, and vice versa, streaming can drive people back to streaming linear.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

When you have networks like Bravo with really deep fandoms, and you can tap into that fandom on a streaming service by making some of that content available to cord cutters, it creates a little bit of an infinity loop where linear networks and pay TV can drive audience to streaming and awareness for streaming, and vice versa, streaming can drive people back to streaming linear.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, another example of this would be a show like Yellowstone. You know, not everybody maybe is aware, but Yellowstone, we have the exclusive rights to stream Yellowstone on Peacock. When we licensed Yellowstone, it was not the number one show in television, which is part of the reason why we got the rights to it, because we took a bet that we thought it was a really good show.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, another example of this would be a show like Yellowstone. You know, not everybody maybe is aware, but Yellowstone, we have the exclusive rights to stream Yellowstone on Peacock. When we licensed Yellowstone, it was not the number one show in television, which is part of the reason why we got the rights to it, because we took a bet that we thought it was a really good show.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

You know, another example of this would be a show like Yellowstone. You know, not everybody maybe is aware, but Yellowstone, we have the exclusive rights to stream Yellowstone on Peacock. When we licensed Yellowstone, it was not the number one show in television, which is part of the reason why we got the rights to it, because we took a bet that we thought it was a really good show.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

But that show was on Paramount Network, which is a cable network on various tiers of cable. It's not even a basic cable network. What happened there, I think fairly predictably, because it is an excellent show, is that people were finding it on streaming, because we were the exclusive home for it.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

But that show was on Paramount Network, which is a cable network on various tiers of cable. It's not even a basic cable network. What happened there, I think fairly predictably, because it is an excellent show, is that people were finding it on streaming, because we were the exclusive home for it.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

But that show was on Paramount Network, which is a cable network on various tiers of cable. It's not even a basic cable network. What happened there, I think fairly predictably, because it is an excellent show, is that people were finding it on streaming, because we were the exclusive home for it.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

They were then catching up as the show progressed in its seasons, and then they were tuning back in to watch the new season, in some cases on Paramount Network, And then that was driving people back to Peacock where maybe they wanted to watch it from the beginning or they wanted to catch up. And it became this really interesting infinity loop.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

They were then catching up as the show progressed in its seasons, and then they were tuning back in to watch the new season, in some cases on Paramount Network, And then that was driving people back to Peacock where maybe they wanted to watch it from the beginning or they wanted to catch up. And it became this really interesting infinity loop.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

They were then catching up as the show progressed in its seasons, and then they were tuning back in to watch the new season, in some cases on Paramount Network, And then that was driving people back to Peacock where maybe they wanted to watch it from the beginning or they wanted to catch up. And it became this really interesting infinity loop.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And this is the same thing that happened with Breaking Bad when it was available on AMC and another streaming service or Mad Men. And so I look at it very differently. I look at it differently. as this is a strength.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And this is the same thing that happened with Breaking Bad when it was available on AMC and another streaming service or Mad Men. And so I look at it very differently. I look at it differently. as this is a strength.

Decoder with Nilay Patel
NBCU's streaming chief isn't worried about you canceling cable

And this is the same thing that happened with Breaking Bad when it was available on AMC and another streaming service or Mad Men. And so I look at it very differently. I look at it differently. as this is a strength.