Matt Weirich

So I actually don't have a formal background in real estate or anything like that.

It was more of the consumer pain point that drove me to start the business.

I was moving from Purdue University up to Chicago, about a two to three hour drive, not terribly far, but it was that real estate search process back in 2011.

That really opened my eyes to how inefficient the real estate search process was.

And that May 2011 was actually when FaceTime came out and was just a light bulb moment of putting different things together about what could have been done to streamline that search process for me.

And so, yeah, it was a perfect storm of different circumstances coming together and led to an opportunity that here we are.

10 years later, working on the B2B SaaS side of it instead of the consumer side of it, and hopefully making a big difference to the industry.

Who is the business paying?

Is it the agent?

Is it somebody else?

The brokerage?

Yeah.

So we're actually multifamily focused.

So we're working with large multifamily owners, managers, and developers of apartment communities, student living, senior living, even military installations and things like that.

And so

It's the onsite teams, the property management teams, the leasing teams that are using our platform today, and they're using it to streamline the touring experience in that lead to lease part of the funnel to connect with prospects and consumers in a more efficient and transparent way.

And what are these folks typically paying for you to use the platform and how do you upsell?

Is it purely based on number of units?

Yeah, so we actually are a flat fee per property.

A lot of the prop tech companies hitting multifamily are charging on a per unit basis.