Matt

Nothing.

Whereas if you had 400,000 views on a long form video, then you're talking possibly a few hundred dollars.

Yeah.

So now you always hear...

youtubers talk about monetization and uh i i need to make something evidently clear when it comes to monetization first and foremost i don't know about you i'm pretty sure you will fall into the same trap but uh for me i don't make money on youtube

Every single year, I'm in the red.

I lose money every year because I'm buying something new.

I'm buying ammo.

I'm taking trips to Kalashnikon, Kalash Bash, or SHOT Show.

I didn't get into Kalash Bash, though, but yeah.

Oh, man, I'm telling you, man, freaking next year, even if it's just to come down for as a general admission.

Yeah, man, you get to get to Kansas and I'll get you the rest of the way.

Yep.

No, we'd lose a ton of money.

Right.

So the monetization piece is not as important for making sure that something hits our bank.

The monetization is all about getting into the algorithm, making sure that you're recommended, making sure that it's as visible as humanly possible.

That is the whole point of it.

I know that Tactical Toolbox did a breakdown.

I think it would have been 2018, 2019.