Matt

He did a deep dive.

He did a video deep diving video.

youtube analytics and why you know monetization doesn't really mean very much and from his perspective he was saying hey here's a video that monetized and here's the views here's another video that's not monetized and here's the views and they're about equal and the thing that i pointed out to him and i was like hey that's that's fine and dandy

Because YouTube will recommend a non-monetized video if it's getting a lot of traction from the core viewers of that channel, right?

So if you have a channel that's 200,000 subscribers and you post a video that is monetized and your core viewers in the first hour...

gravitate to that video and start watching it, over the next 24 hours, YouTube will start pushing it in its algorithm and its recommendation to build more views.

Same thing if it's not monetized.

Obviously, YouTube's not going to make money from it.

But if they see, hey, people are interacting with this, people are watching this, they will also...

recommend and push that video as well.

So for a channel that has 200,000 subscribers who view that content on a regular basis, doing that exercise is not going to matter.

You're really not going to see much difference.

Whereas for a smaller channel, having monetization on versus having it turned off or limited is a make or break on that video.

I can tell you that there are limited videos that I have that nobody has ever seen.

I probably could talk to some of my viewers and be like, hey, did you ever see that G36 video I did?

They'll have no idea what I'm talking about because they've never seen it.

They can search for it for sure, but they never saw it.

I got maybe a thousand views on it because it went limited at the time when YouTube was not very friendly when it came to black rifles.

Yeah.

So that was a very interesting kind of discussion that he and I had.