Firearms Radio Network (All Shows)
The Live Laugh Larp Podcast 55 – Are GunTubers All Shills? w/ Wyoming Gun Project
01 Mar 2026
Chapter 1: What is the main topic discussed in this episode?
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In this episode...
But a lot of these channels, those big ones, they've never needed to do that to my knowledge. It seems to be the smaller channels that just come up and they feel like they have it in their mind for whatever reason that they're entitled to views and subs and they wanna get there really quick. And I think they have this idea that maybe it's easy and it's not moving fast enough for them.
So they'll buy the subs and views to try to inflate the numbers
In an obtuse world, Mark and Jefe will combine military, law enforcement, and general FUD knowledge to keep you vertical. Welcome to the Live, Laugh, LARP podcast.
Hey, everybody, what's going on? Thanks for joining us on another edition of the Live, Laugh, LARP podcast. I am grateful that each and every single one of you guys are swinging by and checking things out each and every single time. Naturally, we see our analytics growing and we appreciate the newbies that have been jumping on board. It has been a lot of fun for a little bit of time here.
We're at two and a half years, believe it or not.
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Chapter 2: What are GunTubers and why are they controversial?
I can't believe that we've gone that far. But needless to say, this time, unfortunately, once again, Hefe is not going to be able to join us. He's got dad duties and more power to him on that. I know that there are some sick kids at home, and that just really dampers the spirit of trying to – Trying to get a podcast done at the same time.
So I hope that everybody's getting well at his side of the sphere. And we will just catch up with him on the next episode. We do have someone already scheduled for the next episode.
Chapter 3: How do smaller GunTubers inflate their views and subscriptions?
We're excited about that. Additionally, we need to say a huge thank you to our... our title sponsor, who is XS Sights. You guys know that. If you are in need of any type of iron sight solution for your pistols, for your ARs, for your AKs, shotguns, MP5s, whatever, they probably have a solution for you. And if you guys want to capitalize on saving some money at the same time, use code LARP.
That's LARP for 20% off and... It is a way to say thank you to you guys. I don't get a kickback from that. It is just excess sites saying, hey, guys, thanks for tuning into the podcast. Save some money, get some cool sites, and there you go. I'm wanting to jump right into this episode because I'm pretty sure that we have a lot to talk about. We've got Wyoming Gun Projects back on air.
the podcast for kind of like a part two. Last episode, we talked about SHOT Show a little bit. And this time, he put out a video that I think is a little bit near and dear to some of my perspectives and some of my friends' perspectives about the YouTube world. And we wanted to dive into that. We wanted to dive into some of the other videos that we've been working on as well.
So Matt, thanks for joining us again. Thanks for having me, Mark. Yeah, absolutely. So for those who may not have caught the last episode, just real quick, tell us who you are and what you do.
So my name is Matt. I run the Wyoming Gun Project YouTube channel. Talk about all kinds of stuff. Review guns. Talk about gun tube politics and all kinds of stuff like that. Everything in the 2A sphere. Nothing's off limits.
Absolutely. And I will say that for you guys who are 1911 aficionados, Matt's channel has a lot of 1911 content, and I've learned a lot. I've learned a lot from watching your videos, for sure. So I...
like to watch gun tube uh i feel it's a good way to kind of stay in in the know about what's going on in the gun world not only uh just new products but also unfortunately some of the some of the drama that's out there too you know yeah oh yeah oh yeah there's plenty of it for sure yeah yeah
But one of the things that you did here recently is you did a video talking about some of kind of like the behind the scenes inner workings of YouTube, how analytics work and some concerns that you have. And I just wanted to kind of turn it over, kind of talk just briefly about that video that you did. And then we can kind of dive into the specifics behind it.
Sure, yeah. So I did it. I forget what the title was. Was it Dishonesty in the Gun Tube Sphere? I think that's what it was. Yeah, basically where it came from, I was talking to another YouTuber. And for those folks that don't have YouTube channels or don't put the time and effort, and Mark, I know you can relate to this. It is actually a lot of work.
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Chapter 4: What concerns do GunTubers have about YouTube analytics?
And that's something that Focus Trip talked about in his live chat is you'll see a channel that'll have 250,000 subscribers. And their shorts are like 100,000 views, 200,000 views, a million views, whatever. And then you go over and look at their actual long form content, their actual videos. And it's like 1,000 views. Yeah. 500 views. So you can see that they've built their subscribership.
on short form content. And that does like, that does nothing. You know, I mean, it's from a, from a monetization point perspective, that is. Oh my God. Nothing.
Yeah, exactly. I think I had a, a short, not to cut you off. I think I had a short that might have 400,000, 500,000 views on it. Last time I checked, I'm not sure. I think it made like 16 bucks.
Whereas if you had 400,000 views on a long form video, then you're talking possibly a few hundred dollars. Yeah. So now you always hear... youtubers talk about monetization and uh i i need to make something evidently clear when it comes to monetization first and foremost i don't know about you i'm pretty sure you will fall into the same trap but uh for me i don't make money on youtube
Every single year, I'm in the red. I lose money every year because I'm buying something new. I'm buying ammo. I'm taking trips to Kalashnikon, Kalash Bash, or SHOT Show.
Which I want to go to those, by the way.
I didn't get into Kalash Bash, though, but yeah. Oh, man, I'm telling you, man, freaking next year, even if it's just to come down for as a general admission. Yeah, man, you get to get to Kansas and I'll get you the rest of the way. Yep.
Yep. Yep. No, I'm going to do it. I didn't get it this year. And I remember you said it and I missed my opportunity. And so I'm definitely I want to shoot it next year. So I definitely want to. Yeah. But no, you're right. Spending money.
No, we'd lose a ton of money. Right. So the monetization piece is not as important for making sure that something hits our bank. The monetization is all about getting into the algorithm, making sure that you're recommended, making sure that it's as visible as humanly possible. That is the whole point of it. I know that Tactical Toolbox did a breakdown. I think it would have been 2018, 2019.
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Chapter 5: What signs indicate that a GunTuber may be dishonest?
I'm not going to get any traction on this. I have actually seen it live on my channel in real time, get monetized and then climb, climb, climb, climb, climb. And I've also seen it the other way where it's gotten monetized and it's going really well. And then like two weeks later, boom, limited. And you can look at the analytics and it flatlines dead, you know? So that is a real thing.
Also, I think it's different for him. Like you said, he's already got his audience up to 200,000. So it's a different... dynamic than the, than us that are under that threshold. Also, I, uh, I had for the first year and a half, I think of this channel, I didn't monetize because same shit. I was like, I don't want to take money for this stuff.
And then somebody, I cannot remember who they were like, no, you need to monetize your channel just for the simple fact, not for the money. Cause like you said, Mark, you're not going to make money. You're not going to operate in the black. You're going to operate in the red, but it'll help whatever little bit you get will help defray the costs.
yes and also it will push you in the algorithm i'm like really they're like yes do it and sure enough i did it and i saw a noticeable positive gain on my channel overall views subs all that kind of stuff um I told a channel recently, Conceptual Concepts 6ix9ine, I think it is.
Oh, I love him.
Yeah, I love his channel. And he's like, I don't know if I'm going to monetize. I said, bro, when you are available, when you have the opportunity, do it. And I explained the same thing. I said, don't do it for the money because you won't make that much, but do it for the algorithm. Your channel will get a boost. It will boost it up. So think about doing it.
But getting back to the companies or products, man, I've had companies... I tell them the same thing. I had an optics company. They said, hey, do you want to review our optic? Freaking, you have to sign this. Let's do this. Send us the video ahead of time. All this kind of stuff. And I said, I'm literally not doing any of that. So if you want me to review your optics, send it.
I'll give you a fair... a fair review, but if it's dog shit, I'm going to tell you now, I won't say it's dog shit like that, but I'll be, you know, um, I think I know exactly which optics you're talking about. Yeah. And they're like, um, okay. So they sent it out. You know, I said, I cannot do that because I can't, I have to be fair and impartial. And so they sent it out anyway.
And it's actually a good optic. And I like the company and they make good optics. But I've had other ones send stuff out and demand stuff. And I'm like, no. And they're like, I just don't hear back from them. So I'm not going to do that anymore.
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Chapter 6: How does monetization affect GunTubers' content?
I'm working on trying to get it perfect. As perfect as I can because I'm changing just a few slight little things with it to get it perfect for a video that I'm going to do. But That thing, it's from 2018, so it's pre-CZ. Some people will be like, well, that's still kind of on their downward spiral and stuff like that. So you might want to check a few certain things. Everything checks out.
It seems to be pretty fine. And as far as its mil-spec trigger, it's probably one of the better mil-spec triggers I've ever felt on a production AR-15 M4 style firearm. But... For the longest time, I had never planned on putting ammo through it or putting rounds through it because I wanted to kind of keep it pristine. But now I'm just like, I've got so many other ones, I might as well.
But I bought it because... Again, this is 2018. I bought it to set it up for my ex-wife who at the time was worried about qualifying with her M4. So I was going to get it set up exactly like her M4 so we could take it out to the range and she could get rounds through it and get comfortable shooting and be ready for qualification whenever it came up. Makes sense.
We unfortunately just never ended up making it to the range. About a year and a half later, we ended up divorcing. So here I've got this rifle. I don't know what to do with it. So now we're going to start doing some clone work and some videos kind of... what's the best way to say it? Kind of reenacting some movie scenes and stuff like that. That was nice. Yeah, yeah.
But again, I purchased that particular one. I could have bought anything, but I bought that one because A, it was a Colt. Yep. It had the brand name to it. Everybody wants a Colt. And then B, it was a killer deal. I think I got it for $799. Wow. And that's 2018, which obviously prices were a little bit lower. But even at 2018, normal price on that was hovering right around $1,000.
And I was able to get it for $799.
That's a good price. Listen, this is only my personal experience with Colt firearms that I have purchased myself and still have. I have, I think, five of their AR-15s. All of them are pretty darn good. I have three of their revolvers. They're all pretty good. The one I bought, it had some issues, but I bought it ahead of time, knowing it had some issues. But they're 1911s for some reason.
Again... All of them, one I've had to fix, but it's reliable now. All of them are pretty darn reliable, I got to say. And I will give them credit. Their national match barrels are really accurate.
Yeah.
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