Matt

Really?

Do you actually think that?

But we know deep down they don't.

I think what they could do to ensure that we don't get as annoyed is if they just stop saying it's really cool.

You can talk about the racing, rather than going, isn't it quite fascinating the way that they've lost a bit of energy and losing a bit of speed.

Maybe it wasn't as extreme as that, but I have heard moments where I'm like,

oh, that's so annoying because it's not cool.

It's not fascinating to do with that.

All of this social media cover-up stuff is going out to the most hardcore Formula One fans, the ones that will look at every post, that will engage.

And yet the strategy is almost them putting it out to the world of the casuals, the ones that turn up on a Sunday, watch the race and turn off, don't watch it again until next time.

Fine, try and push that messaging on them.

They might just be like, cool, whatever.

I don't really mind that much.

I'm just here to watch some great entertainment.

But it's the ones that you're posting on social media.

And I just think, how can you not expect the backlash from your most hardcore fans?

Yes, we are a small pool of the grand scheme of Formula One fans.

We always will be.

There's no... We're not kind of in our own little reality here where we think that we're the majority.

We're not.