Matteo Franceschetti

No, that is actually an awesome question.

Obviously, I wouldn't do any of that stuff.

Probably Product Hunt is still there.

None of the rest.

We will have a completely different strategy today.

Actually, I would start three, six months before you start building the community, you start engaging them on what you're doing.

Right now, I think the big difference that you see with media and the relationship between tech and media, it's you want to build your own community, which is what we are doing today on Twitter.

So start six months before, build that community, you launch and the community will convert.

Yeah, that is the number one platform.

And then obviously, we have an email list of over 100,000 people and other platforms.

Yeah, so step one was really tracking without wearing anything and charging anything.

So a mattress cover that could be installed onto your mattress and track everything.

But we knew since day one that the game changer was dynamic temperature adjustment.

So heating and cooling your body while you sleep.

There is plenty of medical evidence proving that with that you can accelerate your sleep.

So you can fall asleep faster, you can get more deep sleep and more REM.

We just didn't have the money to build it at the beginning until when Cosla Ventures with Kithra Boys came in and they led our round.

No, so we did a seed round and a series A. The seed round was immediately after Y Combinator.

So after Demo Day, we were able to raise around $6 million.

Then there was an A for like 10.