Matteo Franceschetti

And then I think, if I remember correctly, I go by memory, but then KV, because LaVenture came in with another 10 or 12.

And then we raised from Founders Fund a year and a half later.

I mean, the run from funders fund was 20 or 25, I think 25.

And so the total, the total is 70 million where we have raised more or less.

There is nothing public, but I can tell you that people that love what we are doing are supporting us also financially.

Yeah, there's another great question.

So at the time, obviously we didn't have the cooling.

The cooling is the big elephant in the room for sleep improvement and in terms of product market fit.

So we were really trying to make a smart bed position like most of the other D2C brands.

After KEV came in and Keith joined our board together with Deleon, we really started rethinking our... Keith Ravoy.

Keith Ravoy.

And so we started really rethinking about our brand positioning and what we wanted to build.

Obviously, the product became immediately more expensive because of the new technology.

So there was no way to be at a thousand bucks.

But more than anything, I mean, there is this theory, which I believe comes from Marc Andreessen, where great products, you can keep increasing the price and people will pay for that as long as you keep delivering more value.

And I think that is what happened compared to then probably our conversion rate on the website.

CPR is probably three X, which we had back then, but our AOV is three X as well.

They were working, they were okay.

Now they are awesome.

I mean,