Matteo Franceschetti

And usually, I mean, we always think 60% should be product and 40% the rest.

So 60% is product, which is not only engineers, but that gives you a ballpark.

Yeah.

So for the foam, because it's still important, right?

The comfort for our customers.

We just work with the greatest and largest company in the world for foam manufacturing.

But again, foam, when you hear all these companies talking about foam and their latest release, it's camp.

And you can just go anywhere and buy it on your own.

So just work with the best you pay what you have to pay.

And you pay a premium for the greatest foam.

The good thing is because we are so data driven, we found a partner who has machines where we can measure every different type of foam, the different type of compression.

So we have data

on thousands of different types of mattresses that we have been testing.

But it's not just us guessing what should be the right firmness.

We have tested and we have had data.

And then all our team is focused on the machine learning, AI, and hardware technology.

Yes or no.

Meaning we have two fun factors.

One is the mattress.

One is the cover, right?