Matteo Franceschetti

Correct.

And so we have set metrics for all of them.

Yeah.

So one of the things we wanted to do was to, I always hate when I, when I travel and go in hotels and there is the noise, there is the AC that, that now makes noise and the experience of it all of non-sleep experience sucks.

And so I always wanted to say, okay, can we reinvent that as well?

And so we just took a space in an hotel here.

We redesigned the room inside to make it perfect for sleep.

We launched this initiative on Twitter and the room got booked for the first three months, which is all that we allowed, like in 24 hours.

And the first person to stay there was Austin Allred, the CEO and founder of Lambda School.

He was there for a week and then he tweeted that he slept almost two acts more

than what he's used to do.

And then we have plenty of people going.

The interesting thing is there is a bunch of people going there just to test the product before buying.

So for us, it's great also from a sales perspective.

Yeah, I mean,

A couple of things.

First is different.

If you do what everyone else did, you get what everyone else gets.

And so we are contrarian in this company and we want to do things differently.

Second, I think you lying over a mattress for a couple of minutes will not tell you much.