Matteo Franceschetti

In particular, in a product like ours, where temperature really changes during the night and delivers this huge benefit.

So sleep on it for one night or a couple of nights.

and then you decide if you want to pull the trigger.

The best way is always, again, it's word of mouth.

So our other friends, they tell you, look, since when I bought the thing, my data went up 20%, right?

The best thing for us is when we have customers using Aura or Whoop, and then they tweet or they just say, my deep sleep increased 20%, and I see it reported by Whoop and Aura.

So it's not even us telling you that we are doing a good job.

It's someone else proving what we're doing.

Is there a future where Whoop and 8 merge?

No.

I don't think so, but I have respect for them.

So hopefully they both become a large company and they can help each other.

I don't know what I can tell you is our strategy.

I can back is very different from any wearable strategy.

So we are going in a different direction and you will see in the next year's where we're going.

We can because your phone is connected to Apple Health.

So even whatever wearable you have.

So our thesis is there are so many wearable that your daily data is a commodity right now.

As long as you are synced with Apple Health, which you will if you have the iPhone or Android, it's a different platform.

And so we have all the data from the day.