Matthew Cox

We had no money at the time.

And it was one of those things though, that I had to tell him that to kind of play to the ego.

And so we talk, we talk, we talk, and he's a little cagey at first.

He had been picked up with his sister-in-law, I believe.

And he was a little bit cagey.

But eventually we turned into teaching mode.

And what I've found in talking to people over the years is when you get people to teach you something.

So when I was in grad school, I would go to the St.

Louis City Jail.

It was the highest paying research job we had at the university.

And I would go down to the city jail and I would talk to people that just got arrested and I'd give them a Snickers and a Mountain Dew and they'd give me a urine sample.

And it was all about finding out drugs, you know, prevalency in the inner cities.

I got paid by the hour and it was the best paying job.

So I just want to talk to people.

I'm a small town kid and I get to talk to pimps, prostitutes, people that were arrested for murder.

And what I found is when you would let people teach you about something like, hey, how do you make?

Oh, you get matchsticks.

How's that work?

Or I'd talk to a pimp and I'd be like, hey, what makes a good pimp?

Are you a good pimp?