Matthew Cox

One question that I asked you got me a ton of information, right?

So what I do before I talk to somebody is I'll look at their social media feed.

30 years ago, people would put their diaries under their bed.

Now they put them online, right?

So I can literally go out and find your likes, dislikes, swipes left, swipes right.

I can ask you a question as simple as that.

What do you like to do in your free time?

And you just gave me a ton of information that's just freebies on what your pain points are and what areas of interest are.

So let's say, for instance, and I'll circle back to this case.

I said, what do you like to do in your free time?

The guy says, I like to play with my dog.

What kind of dog you got?

I got a Staffordshire Terrier pit bull.

I said, oh, dude, that's fascinating.

Now, what's the worst thing I could do in that situation?

Let's say I've got a pit.

Oh, me too.

Too many times we do this me too stuff.

And I don't let you bathe in your dopamine.

So I let you talk about your dog.