Matthew Cox

So how can we make a good first impression upon this person?

So what we did is we went and we looked around the police department and said, who can be kind of an actor in this situation?

The police dispatcher or intern, we grabbed him and said, is there any way you know this bad guy?

Absolutely not.

Has he ever possibly seen you?

Absolutely not.

He said, all right, come in here.

I said, they're going to walk him down here in his prison orange.

He's going to be shackled up and they're going to knock on the door to prepare for the polygraph.

I want to create an event.

And what I mean by that is the moment they open the door, here's what I want him to see.

I want him to see you hugging me saying, Brad, thank you for letting me get that off my chest.

I've never told anybody that before.

Thank you.

And I want you to walk out the exit sign.

This is horrible.

Now, here's why I say this.

I hear that many, many times, right?

And this is exactly what happened.

He comes down apprehensive, the door's knocked on, and what he sees is a movie.