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Matthew Glotzbach

๐Ÿ‘ค Speaker
228 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And then the other effect that we have is we've amassed this really rich, high quality set of spam free educational content.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

When you do a search for that content, you're back to me the night before the test going, oh, I need to learn that AP biology stuff.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

I do a search on Google and Quizlet shows up number one or number two and I click through and wow, that's exactly what I need to study and I dive right in.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So a combination of that viral word of mouth sharing as well as SEO has really driven us to the point that we're at now.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So it's a freemium business model.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So the vast majority of our users use the product for free and have a great product experience.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

We have an ads model to help offset the costs of that for the free users.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And then we have subscription products that are very low price subscriptions for both students and teachers and

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

that upgrade you into more features.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So our Quizlet Plus product, which is our most popular student product, is $20 a year.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

That's a year, not a month, so less than $2 a month.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And with that, you get more advanced features.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

Obviously, you get ads free, you get offline on our mobile apps, but you also get some advanced creation features that allow you to create and customize the content a little bit

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

more towards you.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And then we also have a teacher offering that's $35 a year that includes all of those features and gives the teachers some additional statistics tracking and allows them to organize their students into classes and that sort of thing.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

So we're now over 30 million users using us, actively studying on the platform on a monthly basis.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And that number is growing rapidly, you know, 50% plus year on year.

SaaS Interviews with CEOs, Startups, Founders
1296 3 Metrics 30m MAU Quizlet Tracks As They Pass 1m Paying Customers

And we're seeing a lot of expansion internationally.