Matthew Glotzbach

Well, it's hard to pin that number.

I actually don't have that number kind of off the top of my head because the user base is so vast and so broad.

Like on an annual basis, we believe that the overall churn in terms of you use this this year at least once or twice and you don't use this again next year or last year, this year is very, very low.

But I actually don't have that number off the top of my head.

We look at it on a much more granular basis.

So we look at, you know, our Dow over Mao, obviously, we look at how frequently you're using us on a regular basis, what that engagement looks like.

No, no, not at all.

Obviously, we look at it a lot.

You know, one of the first things I did when I joined the company was move from the subscription model actually wasn't a subscription.

It was a one time purchase.

So we put a recurrence in place, obviously, you know, and saw and saw renewal rates shoot up through the roof.

From what to what?

Yeah.

We don't, sorry.

We don't disclose the specifics of the financials, but I can just say it was a, it was a very large jump.

No, no, I hear you.

But my advice to your viewers, to your listeners would be you definitely need to know those metrics.

You need to look at your, you know, at every step in the funnel.

So we look at a free user who comes to us in a logged out state.

So a lot of users first discover us, as I said, through SEO or through some friend sharing a link.