Matthew Prince

And so it might be that we're going to create a much bigger divide in terms of information haves and have nots in the future.

And again, I agree that we solve a lot of the kind of attention economy whole problems, but we might get into something else.

And people, I was just at an advertising conference and everyone's like, oh, someone's going to create the AdWords for AI.

No, I don't think they are, or maybe they will, but it's not going to be nearly as good a business because like in the future, I am sure that I will be spending over a thousand dollars a year for my AI agent.

Like for sure.

Compare that with Google today, which gets about $600 per US user per

that's out there.

In the case of like Meta, it's like $250, $300 per US user that's out there.

So $1,000 is a way better business in terms of just the amount of revenue that's there.

And I think a lot of people, a lot of households are going to spend that.

I might spend even more than that to be able to have a helpful agent.

If that helpful agent

has ads associated with it.

If I say, hey, what car should I buy?

And it's like, well, you should buy a Ford because Ford paid me to tell you that.

Very quickly, I'm going to say, I'm not going to spend $1,000 for this bias agent.

I'm going to go shift to someone who's unbiased.

So I actually think that being trustworthy is going to be one of the things that, for those of us who can afford it, is going to differentiate different agents that are out there.

If you can't afford it, though, it's going to be an ad-based model.

but it's gonna be kind of the lowest end of the ad-based model and a lot of just fraud and problems and all kinds of things that are out there.