Matthew Prince

that it will actually get somebody to click on it, like rage bait headlines that were out there.

I risk getting on the soapbox.

But I think a lot of what's wrong with the world today is that we've just been rage baited into being kind of extreme in a lot of different ways.

And I think that that is at some level because Google taught us that traffic was the ultimate deity that we should all be chasing after.

And again, Google, I think, is a massive force of good on the Internet.

But Google begets Facebook, which begets TikTok, which feels like we're sort of just spiraling down this attention economy hole that's out there chasing traffic.

And yet traffic has never been a good proxy for value.

If there's a car accident on the road, you know, it's not like, you know, just because everyone stopped and looked at it means that that's actually a good thing.

We don't want car accidents on the road.

What we want are actually things that are making humanity better.

And what I'm encouraged by is for the first time in human history,

we effectively have a mathematical model for the representation of all of human knowledge.

Like you smash Anthropic and OpenAI and Gemini and everything together, and you get a pretty good model for what human knowledge is.

Not perfect, but again, pretty darn good.

You also then inherently get a pretty good model for where the holes in human knowledge are.

And so again, I picture it like a block of Swiss cheese.

where there's a lot of cheese that's there, but there's a lot of different holes.

Because the business model of the web is going to change.

No matter what, it's going to change because answer engines are coming and they're better.

And as a result, the business model is going to change.