Matthew Prince

Not perfect, but again, pretty darn good.

You also then inherently get a pretty good model for where the holes in human knowledge are.

And so again, I picture it like a block of Swiss cheese.

where there's a lot of cheese that's there, but there's a lot of different holes.

Because the business model of the web is going to change.

No matter what, it's going to change because answer engines are coming and they're better.

And as a result, the business model is going to change.

What I hope it changes to is,

is one in which we reward content creators that create content that fills in the holes in that cheese, where they're actually doing things where they're making things better.

And my favorite example of this is, like I flipped a Stockholm, Sweden project

in order to meet with Daniel Ek, the founder of Spotify.

Almost no one in the history of humanity has compensated creators at scale the way Daniel has.

And you might argue that, you know, it's unfair in some ways or that, but the simple facts are that last year, Spotify sent out $10 billion to people who are creating music, which is more than the entire music industry was worth.

just 20 years ago.

And so like you go up there and I was sitting with him and we had this really interesting conversation.

And one of the things he told me is, you know, when somebody searches for something on Spotify, if you search for like Taylor Swift, shake it off, like they're really certain that they can give you a result.

But if you search for something that they may not have anything about, like I want a song to a disco beat about how fun it is to dance with my cat.

doesn't exist, right?

And they know that it doesn't exist.

So they try and give you results, but they also know that those results aren't very good.