Matthew Prince

And so they take those searches that have very bad results and they actually publish it back to music creators.

And there are music creators that are making tens of millions of dollars a year creating music for those things that people were searching for.

And you might think that that's silly, but when you search for something on Spotify, what you're really searching for is an emotion.

You're searching for something that you want some way to connect with.

And if the answer is that it doesn't exist, and yet some music creator can take that as signal for something that is created and then be compensated for it, I actually think that that's beautiful.

I think that's filling in the holes in the cheese.

And I think that as we think about what the future business model of the web is, we should be thinking about how can we do more of that?

Because again, the world is going to be a much better place if there's less rage bait and if there's more actual content, which is local, unique, and actually filling in human knowledge.

There are no markets without some level of scarcity.

there has to be scarcity in order for, we don't have a market for like breathable air, you know, unless you're underwater because there's plenty of it.

And there is a market for when you're underwater because there's not plenty of it.

And that's the only time that you have markets is there has to be some level of scarcity.

And so step one, no matter what,

the business model ends up being.

But step one has to be the people who are content creators say enough is enough.

We're not going to let you take our content without you compensating it for us.

And the crazy stat is that in the next few years, the amount of machine traffic on the web will far exceed

the amount of human traffic on the web.

And there's a real cost to that.

Like our customers have to pay CloudFlare in order to do that.