Matthew Slotover

That was it.

And so it was very intimate.

And every week or every month...

one of the artists would like get a show in Germany or like New York or a collector would buy something or there'd be another show or another warehouse show.

And you felt like it was getting bigger and bigger and it was growing and growing.

I mean, gradually this took like, it was seven years from when we found the magazine to Sensation, for example, which was in 97.

So just over that period, it just gradually got bigger and bigger.

And every year we thought, this is it.

It's never gonna be any bigger than this.

This is ridiculous.

And I remember when artists started being in the newspapers, not on the art pages, but on the front pages or on the news pages.

And when celebrities started showing up to openings and parties and were like, what is going on?

What are these people doing here?

It was just a super exciting moment.

And you just felt like this is a historical moment we're living through.

We didn't know at the time, is this happening in other parts of the world, in other art forms?

Does this happen every year?

Does this happen every 10 years?

I don't actually have an answer to that.

But it's not every year, and it's not every art form.