Matthew Wadiak

And part of the problem with the food system is that you can buy really commoditized food and have it packed for you in scale. But the kind of ingredients that you can use in a recipe is highly, highly limiting. So that wasn't an option. If we wanted to use really great ingredients,

pasture-raised meats and fresh herbs and organic produce and things like that, we really needed to work with farmers and then pack those ingredients ourselves. So behind the scenes, besides fulfillment, we built an entire supply chain around 250 farms growing food specifically for Blue Apron and then packaging those ourselves because that was our only option.

pasture-raised meats and fresh herbs and organic produce and things like that, we really needed to work with farmers and then pack those ingredients ourselves. So behind the scenes, besides fulfillment, we built an entire supply chain around 250 farms growing food specifically for Blue Apron and then packaging those ourselves because that was our only option.

pasture-raised meats and fresh herbs and organic produce and things like that, we really needed to work with farmers and then pack those ingredients ourselves. So behind the scenes, besides fulfillment, we built an entire supply chain around 250 farms growing food specifically for Blue Apron and then packaging those ourselves because that was our only option.

So while it would have been nice to work with 3PLs, the issue is that they're generally expensive and... If you're not dealing with commodities or basic services like shipping and packing, in food, expensive, time-consuming, you lose all semblance of quality control, and that also affects customer service and customer-oriented rock. So we did it when we built it. It was a lot of work.

So while it would have been nice to work with 3PLs, the issue is that they're generally expensive and... If you're not dealing with commodities or basic services like shipping and packing, in food, expensive, time-consuming, you lose all semblance of quality control, and that also affects customer service and customer-oriented rock. So we did it when we built it. It was a lot of work.

So while it would have been nice to work with 3PLs, the issue is that they're generally expensive and... If you're not dealing with commodities or basic services like shipping and packing, in food, expensive, time-consuming, you lose all semblance of quality control, and that also affects customer service and customer-oriented rock. So we did it when we built it. It was a lot of work.

Yeah, so everybody's seen the office and you know that there's a big separation between the office and the warehouse, even though they're in the same building. We definitely had that complex where we had our engineering side, our web product, our marketing, our big office in New York City, and then we had all the fulfillment centers.

Yeah, so everybody's seen the office and you know that there's a big separation between the office and the warehouse, even though they're in the same building. We definitely had that complex where we had our engineering side, our web product, our marketing, our big office in New York City, and then we had all the fulfillment centers.

Yeah, so everybody's seen the office and you know that there's a big separation between the office and the warehouse, even though they're in the same building. We definitely had that complex where we had our engineering side, our web product, our marketing, our big office in New York City, and then we had all the fulfillment centers.

There are like almost too many. Yeah. I mean, yeah. So I could tell something anecdotal and kind of funny. Sure. So one customer called up or sent an email. I can't remember. And she was convinced that there was the tail of a rodent in her box. When we were all freaked out. So she sent this blurry cell phone picture, 15-year-old cell phone. I'm not a great picture.

There are like almost too many. Yeah. I mean, yeah. So I could tell something anecdotal and kind of funny. Sure. So one customer called up or sent an email. I can't remember. And she was convinced that there was the tail of a rodent in her box. When we were all freaked out. So she sent this blurry cell phone picture, 15-year-old cell phone. I'm not a great picture.

There are like almost too many. Yeah. I mean, yeah. So I could tell something anecdotal and kind of funny. Sure. So one customer called up or sent an email. I can't remember. And she was convinced that there was the tail of a rodent in her box. When we were all freaked out. So she sent this blurry cell phone picture, 15-year-old cell phone. I'm not a great picture.

And we're like, oh my God, that's so horrible. And I think our ops manager, his name was Gary Kliegman, got on an airplane, flew out to her house, was like so apologetic, wanted to inspect the beast and opened it up. And it was, it was a beetroot. Yeah. Oh, God. Yeah.

And we're like, oh my God, that's so horrible. And I think our ops manager, his name was Gary Kliegman, got on an airplane, flew out to her house, was like so apologetic, wanted to inspect the beast and opened it up. And it was, it was a beetroot. Yeah. Oh, God. Yeah.

And we're like, oh my God, that's so horrible. And I think our ops manager, his name was Gary Kliegman, got on an airplane, flew out to her house, was like so apologetic, wanted to inspect the beast and opened it up. And it was, it was a beetroot. Yeah. Oh, God. Yeah.

So, like, stuff like that, you can just imagine tales like that and just, like, you know, suffering and just a lot of boxes in transit all the time. So a lot of funny, funny stories and, you know, stressful times, like running out of an ingredient and, you know, halfway through packing boxes or something like that, power outages, you know, natural disasters, all kinds of stuff.

So, like, stuff like that, you can just imagine tales like that and just, like, you know, suffering and just a lot of boxes in transit all the time. So a lot of funny, funny stories and, you know, stressful times, like running out of an ingredient and, you know, halfway through packing boxes or something like that, power outages, you know, natural disasters, all kinds of stuff.

So, like, stuff like that, you can just imagine tales like that and just, like, you know, suffering and just a lot of boxes in transit all the time. So a lot of funny, funny stories and, you know, stressful times, like running out of an ingredient and, you know, halfway through packing boxes or something like that, power outages, you know, natural disasters, all kinds of stuff.

But ultimately... Yeah, fresh food.