Matthew White

It's just getting them through the system.

But I thought you told me one of the reasons you're raising money is to go get more agencies signed up.

So if you have no idea what the cost is to sign up an agency, how on earth do you know how much to go raise and what return you're going to get on the raise?

Well, yeah, so we know at a point what it's going to take for us to get into some of these agencies, what conferences and conventions we need to be at.

We've set cost structures to be at those.

And especially with some of our partners that go to some of these conferences and conventions as well.

They're like, these are where you should be.

Name one you're most excited about.

What's that?

What conference are you most excited about?

There's one in, let's see, the...

What's it called?

South by Southwest is going to be a big one for us because there's a lot of media companies and agencies that go there.

But there is, let's see, there's a big media one in like February or March that we'll be at if we get the raise in.

And there's a couple in the summer.

I can't remember the names.

How much are you targeting to raise?

Like a million or what?

1.5.

And why is that the right number?