Matthew White

5-0-0-0.

Okay.

And why raise?

I mean, you mentioned your thing about raising right now.

Why raise right now?

Because we want to start scaling up.

So we've started to launch a lot of larger scale marketing agencies, media companies that are reselling our platform, White Labeled, which has been great.

Some franchises that we're starting to get into.

And we're starting to build out pretty quickly.

And it's time for us to continue to ramp that up.

We've got some

some new ad campaigns that we want to run that we know are going to be successful based on some of the stuff that our, uh, our resellers have done.

We've been able to kind of look at that information.

And so it's time for us to take that next step and throw some, some gas on that fire.

Why would you go cannibalize what your current reps are doing?

Your, your, your affiliates are essentially doing, uh, they're doing that for you for free.

You're paying them a kickback and then now you're going to take money, get diluted and then go copy their strategies and undercut them.

Well, there's money that we can make that's going to be higher revenue if we go direct to clients than from some of our partners.

We give some discount programs and everything there.

But also, we want to get into more agencies.