Matthew

But by the time these tweets were uncovered, this is a person that I knew pretty well through events, through media, through commercials, through a press campaign that Netflix had orchestrated precisely to bring attention to this person. And this happens every year. I remember back when Lupita Nyong'o was an unknown actress. She ended up winning and she's had a great career after that.

It adds a little bit of urgency to this need to check people's social media because what you post as an unknown person can come back to hurt you when you are a very famous person. And that's what happened in this situation.

It adds a little bit of urgency to this need to check people's social media because what you post as an unknown person can come back to hurt you when you are a very famous person. And that's what happened in this situation.

That is a very good question. And I would argue no, that the art should speak for itself, that what the filmmaker was trying to accomplish with it will still endure, even though this controversy has surrounded it. Unfortunately, that's not how Oscar voters vote.

That is a very good question. And I would argue no, that the art should speak for itself, that what the filmmaker was trying to accomplish with it will still endure, even though this controversy has surrounded it. Unfortunately, that's not how Oscar voters vote.

In the history of the Academy Awards, the voters have over and over shown that they vote on the merits of the art, but they also vote on the narrative surrounding the movie. And the narrative is created in a number of different ways. It is self-created. It can be things that the candidate says at different award shows. Look at what's going on with Demi Moore right now.

In the history of the Academy Awards, the voters have over and over shown that they vote on the merits of the art, but they also vote on the narrative surrounding the movie. And the narrative is created in a number of different ways. It is self-created. It can be things that the candidate says at different award shows. Look at what's going on with Demi Moore right now.

She's winning all these awards for The Substance, a great movie and a great performance. But there is also a narrative around her that she has been in this business for 40 years, has put in her time. She has never been nominated for an Oscar. And it's about time.

She's winning all these awards for The Substance, a great movie and a great performance. But there is also a narrative around her that she has been in this business for 40 years, has put in her time. She has never been nominated for an Oscar. And it's about time.

And I think that for best picture, you want to vote for something that you think is important. And it's very difficult to put your heart behind a movie as much as you liked it. If you don't believe the narrative of the main character and the narrative is the stuff going on outside the movie.

And I think that for best picture, you want to vote for something that you think is important. And it's very difficult to put your heart behind a movie as much as you liked it. If you don't believe the narrative of the main character and the narrative is the stuff going on outside the movie.

I think Zoe Saldana will end up winning. And that's a perfect example. There's a feeling throughout Hollywood that she should not be punished for the actions of her co-star. She's done everything right this season. She's shaken all the hands. She's showed up at all the awards ceremonies. She's done the media. She's had a great career and has never been honored in this way.

I think Zoe Saldana will end up winning. And that's a perfect example. There's a feeling throughout Hollywood that she should not be punished for the actions of her co-star. She's done everything right this season. She's shaken all the hands. She's showed up at all the awards ceremonies. She's done the media. She's had a great career and has never been honored in this way.

There is a sense that she's almost like a martyr in a way that she's kind of suffered for this movie and being dragged down. Voting for her is a way to honor the movie without voting for it for best picture.

There is a sense that she's almost like a martyr in a way that she's kind of suffered for this movie and being dragged down. Voting for her is a way to honor the movie without voting for it for best picture.

They pivoted because they had to pivot because as a smart campaigner, it's like a political campaign. If your vice president has a scandal, your ads don't focus on the vice president. Your ads focus on other people in the campaign. And that's exactly what happened in Netflix. Amelia Perez, the character, has sort of disappeared from the advertising of the movie called Amelia Perez.

They pivoted because they had to pivot because as a smart campaigner, it's like a political campaign. If your vice president has a scandal, your ads don't focus on the vice president. Your ads focus on other people in the campaign. And that's exactly what happened in Netflix. Amelia Perez, the character, has sort of disappeared from the advertising of the movie called Amelia Perez.

It's focused almost entirely on Zoe Saldana, Selena Gomez, the music, the artistry of it. Even at the SAG Awards, which is a key precursor, they completely erased Amelia Perez from the Amelia Perez promo. Netflix has spent tens of millions of dollars on this campaign designed to raise awareness of the movie and position it for awards voters. They have to pivot.

It's focused almost entirely on Zoe Saldana, Selena Gomez, the music, the artistry of it. Even at the SAG Awards, which is a key precursor, they completely erased Amelia Perez from the Amelia Perez promo. Netflix has spent tens of millions of dollars on this campaign designed to raise awareness of the movie and position it for awards voters. They have to pivot.

If they have this controversy, they can't continue as if nothing has happened. They have to respond. When you talk to awards voters, they don't want to vote for this movie. They got a really bad taste in their mouth from these comments.