Matty Mo

And so the opportunity lies in individuals realizing that they're in a tier two city, a tier three city, there's no other mural agency in town, and you can effectively arbitrage the cost of buying a billboard or arbitrage the cost of generating social media attention by creating murals for brands. And I'll talk you through how this business works.

And so the opportunity lies in individuals realizing that they're in a tier two city, a tier three city, there's no other mural agency in town, and you can effectively arbitrage the cost of buying a billboard or arbitrage the cost of generating social media attention by creating murals for brands. And I'll talk you through how this business works.

And so the opportunity lies in individuals realizing that they're in a tier two city, a tier three city, there's no other mural agency in town, and you can effectively arbitrage the cost of buying a billboard or arbitrage the cost of generating social media attention by creating murals for brands. And I'll talk you through how this business works.

So if you're driving around any city, you see billboards. A billboard company bought that infrastructure. They put up billboards. They manage the placements. They manage accounting how much traffic goes to those placements. They manage sometimes the creative production, and they sell that to advertisers.

So if you're driving around any city, you see billboards. A billboard company bought that infrastructure. They put up billboards. They manage the placements. They manage accounting how much traffic goes to those placements. They manage sometimes the creative production, and they sell that to advertisers.

So if you're driving around any city, you see billboards. A billboard company bought that infrastructure. They put up billboards. They manage the placements. They manage accounting how much traffic goes to those placements. They manage sometimes the creative production, and they sell that to advertisers.

Advertisers need that more and more today, especially for hyper-local advertising or really creative out-of-home advertising. But the billboard mafia owns all those placements. If you're driving around a city, you also will notice a whole bunch of blank walls. And those blank walls in the billboard world could be referred to as remnant inventory.

Advertisers need that more and more today, especially for hyper-local advertising or really creative out-of-home advertising. But the billboard mafia owns all those placements. If you're driving around a city, you also will notice a whole bunch of blank walls. And those blank walls in the billboard world could be referred to as remnant inventory.

Advertisers need that more and more today, especially for hyper-local advertising or really creative out-of-home advertising. But the billboard mafia owns all those placements. If you're driving around a city, you also will notice a whole bunch of blank walls. And those blank walls in the billboard world could be referred to as remnant inventory.

They're inventory that hasn't been turned into a billboard placement, maybe because it can't be turned into a billboard placement for practical reasons. But here's the pitch. You go to a business owner or building owner and you say, hey, you've got this wall. How would you like to make a few hundred extra bucks a month? They say, wow, that's cool. Never heard of that.

They're inventory that hasn't been turned into a billboard placement, maybe because it can't be turned into a billboard placement for practical reasons. But here's the pitch. You go to a business owner or building owner and you say, hey, you've got this wall. How would you like to make a few hundred extra bucks a month? They say, wow, that's cool. Never heard of that.

They're inventory that hasn't been turned into a billboard placement, maybe because it can't be turned into a billboard placement for practical reasons. But here's the pitch. You go to a business owner or building owner and you say, hey, you've got this wall. How would you like to make a few hundred extra bucks a month? They say, wow, that's cool. Never heard of that.

You sign an agreement with them to be able to manage placements on their wall. You then photograph that wall, take dimensional measurements, package it up. You figure out kind of generally what the through traffic is. And then you can price it for sale one for the CPM advertising that you can sell a comparable to that of a billboard to an advertiser and two for the artistic creation of the mural.

You sign an agreement with them to be able to manage placements on their wall. You then photograph that wall, take dimensional measurements, package it up. You figure out kind of generally what the through traffic is. And then you can price it for sale one for the CPM advertising that you can sell a comparable to that of a billboard to an advertiser and two for the artistic creation of the mural.

You sign an agreement with them to be able to manage placements on their wall. You then photograph that wall, take dimensional measurements, package it up. You figure out kind of generally what the through traffic is. And then you can price it for sale one for the CPM advertising that you can sell a comparable to that of a billboard to an advertiser and two for the artistic creation of the mural.

So the services associated with that, and that can very easily scale to a multimillion dollar business. And I'll tell you how.

So the services associated with that, and that can very easily scale to a multimillion dollar business. And I'll tell you how.

So the services associated with that, and that can very easily scale to a multimillion dollar business. And I'll tell you how.

One billboard placement or one mural placement, let's go with mural placement, one mural placement can be anywhere from $10,000 to $20,000 in a high-traffic area. You get a handful of landlords to sign deals with you. All of a sudden, you control millions of dollars of inventory. You go find a killer sales team. You go find a few painters.

One billboard placement or one mural placement, let's go with mural placement, one mural placement can be anywhere from $10,000 to $20,000 in a high-traffic area. You get a handful of landlords to sign deals with you. All of a sudden, you control millions of dollars of inventory. You go find a killer sales team. You go find a few painters.