Matty Mo

One billboard placement or one mural placement, let's go with mural placement, one mural placement can be anywhere from $10,000 to $20,000 in a high-traffic area. You get a handful of landlords to sign deals with you. All of a sudden, you control millions of dollars of inventory. You go find a killer sales team. You go find a few painters.

And all of a sudden, you're just back-officing a mural agency.

And all of a sudden, you're just back-officing a mural agency.

And all of a sudden, you're just back-officing a mural agency.

Okay, so start a sales team. You have to have some hard skills to be able to do some of these things. You would need to collateralize your offering. Take photos of the billboard or the mural. I keep calling it a billboard because that's effectively what it is. Take photos of the building, measure it, figure out the total square footage, make a nice little PDF that says this is that placement.

Okay, so start a sales team. You have to have some hard skills to be able to do some of these things. You would need to collateralize your offering. Take photos of the billboard or the mural. I keep calling it a billboard because that's effectively what it is. Take photos of the building, measure it, figure out the total square footage, make a nice little PDF that says this is that placement.

Okay, so start a sales team. You have to have some hard skills to be able to do some of these things. You would need to collateralize your offering. Take photos of the billboard or the mural. I keep calling it a billboard because that's effectively what it is. Take photos of the building, measure it, figure out the total square footage, make a nice little PDF that says this is that placement.

Go online and figure out what the through traffic is based on people driving by. Add that. Extrapolate that number out on a daily basis to a monthly basis. Come up with a total number of impressions you expect to make for a particular advertiser. come up with a handful of formats of types of murals you could paint.

Go online and figure out what the through traffic is based on people driving by. Add that. Extrapolate that number out on a daily basis to a monthly basis. Come up with a total number of impressions you expect to make for a particular advertiser. come up with a handful of formats of types of murals you could paint.

Go online and figure out what the through traffic is based on people driving by. Add that. Extrapolate that number out on a daily basis to a monthly basis. Come up with a total number of impressions you expect to make for a particular advertiser. come up with a handful of formats of types of murals you could paint.

It could be a straight sign, which is probably a lower-end production, or it could be hyper-realistic like photograph, and that could be a higher-end production. And then you go out to advertisers that are advertising on billboards and say, hey, Billboards get ignored. Murals are cool for X, Y, and Z reasons. One of those reasons is the process of putting it up draws attention.

It could be a straight sign, which is probably a lower-end production, or it could be hyper-realistic like photograph, and that could be a higher-end production. And then you go out to advertisers that are advertising on billboards and say, hey, Billboards get ignored. Murals are cool for X, Y, and Z reasons. One of those reasons is the process of putting it up draws attention.

It could be a straight sign, which is probably a lower-end production, or it could be hyper-realistic like photograph, and that could be a higher-end production. And then you go out to advertisers that are advertising on billboards and say, hey, Billboards get ignored. Murals are cool for X, Y, and Z reasons. One of those reasons is the process of putting it up draws attention.

Everyone driving by is going to see this thing going up. They're going to have some kind of emotional connection to it as it gets produced. Eventually, they're going to drive by it and be like, wow. The second thing that's kind of cool about these things is people will take a picture of a mural. They will not take a picture and share a picture of a billboard.

Everyone driving by is going to see this thing going up. They're going to have some kind of emotional connection to it as it gets produced. Eventually, they're going to drive by it and be like, wow. The second thing that's kind of cool about these things is people will take a picture of a mural. They will not take a picture and share a picture of a billboard.

Everyone driving by is going to see this thing going up. They're going to have some kind of emotional connection to it as it gets produced. Eventually, they're going to drive by it and be like, wow. The second thing that's kind of cool about these things is people will take a picture of a mural. They will not take a picture and share a picture of a billboard.

So you're going to get organic social impressions and you're going to get a whole bunch of earned media out of this placement. And you get to work with artists. And if you pick the right artist, you might be able to get them to post on their social feed and tap into their influence. And then all of a sudden you have these multiplying effects on a placement that you're already paying for.

So you're going to get organic social impressions and you're going to get a whole bunch of earned media out of this placement. And you get to work with artists. And if you pick the right artist, you might be able to get them to post on their social feed and tap into their influence. And then all of a sudden you have these multiplying effects on a placement that you're already paying for.

So you're going to get organic social impressions and you're going to get a whole bunch of earned media out of this placement. And you get to work with artists. And if you pick the right artist, you might be able to get them to post on their social feed and tap into their influence. And then all of a sudden you have these multiplying effects on a placement that you're already paying for.

So why wouldn't you work with us? And so that's the sales pitch. I'm like sold, bro. Then in your second question was, how do you get a team of artists? There's a gazillion artists out there that are not making it as full time artists.