Matty Mo
speaker
116 appearances
1 recordings
1 series
first heard Jun 2024
last heard Jun 2024
Matty Mo’s voice in public audio — every appearance, attributed to the second.
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Appearances
And it's this concept that could be a franchise that I take to other KOAs or KOAs and start to acquire KOAs through private equity. It's a business that I could just scale myself and have 10 art cities around the country. It could just be like a really nice cashflow business for myself.
I think my guiding principle with anything I take action on is that I have to be able to do it faster than anyone else so I can iterate and make it happen quickly. Also, it has to pencil into 25% ROI no matter what, or else it's kind of like a ungrowable business.
Um, so came up with this idea, glamping site, 40 acres sculpture park offered 66, 20,000 people drive by every single day because of our proximity to I-40, which is a major thoroughfare land is affordable. Um, it, it just seems to work. One thing that I had to do in order to stimulate demand for my glamp ground was sign up for hip camp, which is like Airbnb for camping.
And if you go look at the hip camp map, there's quite a lot of cool spots, but they're for the most part, very much clustered around certain geographies. But the thing about campers is they're often on road trips and they're crossing the country and there's areas or pockets of the country that have no hip camp sites available. And why is that?
Well, in order to have an appropriate hip camp site, you need to have shower facilities and toilet facilities and perhaps like a fire pit and some infrastructure for these people to camp on, whether they're in a tent or a van. So here's the idea.
Go do a little bit of data analysis on hip camp, figure out where major thoroughfares are, where people are leaving big cities, heading to another location, go to that town in between,
write a letter to a property owner and say hey i'd like to do a joint venture with you where i'm going to invest in bringing in like a composting toilet and an outdoor shower and i'm going to manage your listing on hipcamp and i want a revenue share against the revenue generated and just like folks built these airbnb empires i suspect you could do this with hipcamp and i think the macro trend here is that
For many people that are traveling, Airbnbs are too expensive and they want perhaps a more organic, kind of a little bit more in the woodsy feel experience. And there's already a platform that does most of the heavy lifting and finding these customers for you.
And the other thing that's happening with campers and van lifers is they're mostly content creators. And so this has this other built-in viral loop. One theme in all my stuff is like, how do you make it so that your customers share your story and bring you more business organically?
And so this particular category of accommodations does satisfy that condition that most of your customers are going to market the thing for you after they've experienced it once.
The challenge is like... How do you find the perfect composting, toilet, outdoor shower combo that comes on a semi-truck and you fork off and drop down and it just works? Because most people are not going to want to plug into their septic or their sewer. They're going to want something self-sustaining. This might require some capital to actually get started.
Those are some of the challenges I see in building out this business.
Well, like a really, like I bought a really nice composting toilet from my site and it was like 14 grand for a two seater. Um, but this is like the top of the line. Um, you could probably do like an outdoor shower and a composting toilet for closer to a grand or two grand or something like that. So let's say you get 40 bucks a night per camper. You've got a 50% fill rate. That's six grand a month.
Um, I think that's six grand a month, 44, no, 600 bucks a month. Um, you could, you could probably break even within the year and then you own the infrastructure and you keep doing that. My math was way off. I'm not that dumb.
Did you just, okay. So when the, when the editor goes in, I'm not that dumb. Um, Exactly. So those are some of the ideas I had. I mean, I'm really into what Cody Sanchez was talking about related to like roll up of services, businesses in small towns and operationalizing them. I'm seeing that as a need here in this town, but I'm not a subject matter expert on that.
And I'll probably end up doing it here in Tucumcari. But yeah, those are the big ideas for today, Greg.
Visitartcity.com is where you can find day passes to Art City, learn about the artists involved, book overnight stays. And themostfamousartist.com is where you can see all my work. Yeah, and if you're cruising through Tucumcari, DM me on Instagram at themostfamousartist and I'll show you around. And otherwise, my email is maddie at themostfamousartist.com.
And I'm open to hearing about people starting these businesses and having tremendous success with them.
Have you heard of Marfa, Texas? Yes. Okay. So Marfa, Texas was this military town and kind of in the middle of nowhere, West Texas. Um, Donald Judd moved there with the help of this rich lawyer guy, bought up a bunch of infrastructure, built a studio, brought his friends out there and Marfa's real estate 10 X in the last decade or so. Um, That's an example of how art can kind of impact an economy.
I would like to have a tremendous measurable impact on Tugendkari and prove that like investing in art is a good thing because it drives the economy.
Showing 81–100 of 116 · page 5 of 6
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