Matty Mo
speaker
116 appearances
1 recordings
1 series
first heard Jun 2024
last heard Jun 2024
Matty Mo’s voice in public audio — every appearance, attributed to the second.
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Appearances
Um, I could see a world wherein I partner with large scale property developers and become like the creative director of their entire portfolio, given the relationships I've got with these large scale sculpture artists and the understanding of installing and selling this stuff.
Um, ideally a whole bunch of knowledge workers and artists and creatives moved to Tucumcari, an entirely new industry is born. And I'm not sure what that looks like. Um,
I imagine Art City in its current instantiation will be some kind of franchise business or a roll-up of a whole bunch of different campsites that I turn into Art Cities and then like a acquisition by a publicly traded glamping, glamp site or trailer park operator or something like that. Because what I'm building is the viral version of a campsite or the viral version of a trailer park.
Yeah, it used to be start with the headline because headlines used to be a method through which you could go viral. And then the news media just got all wacky and it was no longer that interesting. And then everyone became a creator. So how do you empower people to create content because they've used your product?
Yeah. And some kind of interactive component that's like memeable, like a meme is just a repeated behavior. How do you allow people to repeat a behavior over and over again that elicits positive reactions from the people they're sharing it with? Because that's all that's fueling this virality is like people are going, look, I did this cool thing. Please accept me.
And then they accept you by giving you likes and comments on the cool thing you did.
Yeah. And I wouldn't say I figured it out yet, nor do I have like as ambitious aspirate as, as ambitious of aspirations as you, Greg, I don't need to be like the guy who owns a portfolio of businesses till the end of time. Like literally all I want to do is wake up and like water the plants in my garden and go for a walk and like hang out with cool people. And I've arrived at that place in my life.
And so yeah, I'm trying to cheat to make my life as easy as possible and the viral loop built into the business is a hell of a cheat.
Different regions, different revenue channels. Like I could see Art City becoming a Kith-like brand where we do collaborations with really high-end other brands. Or I could see Art City becoming like an artist representation company where we're...
selling large scale sculptures for a whole bunch of artists that we don't actually have sculptures on site with or have their sculptures on our actual property. I could imagine becoming a festival company. There's just, yeah, finding a shelling point and having it be extensible. I think that's what you're doing quite well, Greg.
Totally. Yeah, optionality is important. I get bored easily.
Yeah. And one thing I've seen you preaching lately or for a while now is like the lack of need for venture capital and building these types of businesses. And I think that's totally true.
But as someone that's raised venture capital for, I want to say like six or seven different startups, that process and that going through that structure has helped me think more clearly about how to operate my own businesses now. And so I, It's not that venture is good or bad. It's another path.
And perhaps exploring it is a good way to get punched in the face a few times and learn exactly what you don't like doing yourself so that when you start your holding company, you've got some strong foundation to stand on.
Yeah. So next time I come to Miami, can we go for a meal?
Yeah, I'm locked in here making sure that my summer is very profitable. But maybe next year, I'll check that out.
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