Matua Mark

That would be another probably up there next to the 100 meters as being the most premium of titles.

Isn't it backed by people who are keen to see more of these types of things happening in terms of... It could be Saudi money.

Don't know.

I'm not going to throw it on the Saudi money and the sports money, but I think it's backed by the science groups who are keen to see more and more of this kind of stuff.

Pharmaceuticals.

Pharmaceuticals, all that kind of jazz.

All I can see is campaign's three-pointer at the moment.

No, no.

You're listening?

What would you do?

The commercial deals.

So why are people so attracted to this?

Is it just like one of those cult pop culture moments?

Yeah, it's crazy.

You want this to be?

Yeah.

So Tim Payne plays for the Wellington Phoenix, correct?

32 years old.

And is basically— Follow him back, you d***!

He is someone who we can, like, and hit this pop cultural moment, kind of like the Chuck Norris moment is probably a throwback to people who, like Chuck Norris was nothing special, but actually was super special, rest in peace, but everyone just got him behind it, and we're like, yeah, this is cool.