Maureen Ballatori

But we do work with some breweries and wineries, like you mentioned, too, which when they serve food is kind of a similar space. I do want to go back to what you just mentioned about community building. That's a really important.

But we do work with some breweries and wineries, like you mentioned, too, which when they serve food is kind of a similar space. I do want to go back to what you just mentioned about community building. That's a really important.

thing to me, not only in the grand scheme of being a member of my literal community where I live, but also like building community online and creating a supportive place where I was just talking with somebody earlier today about the new trend for building in public and sort of sharing what it means to be building a business.

thing to me, not only in the grand scheme of being a member of my literal community where I live, but also like building community online and creating a supportive place where I was just talking with somebody earlier today about the new trend for building in public and sort of sharing what it means to be building a business.

and what goes on behind the scenes with that and the struggles and the wins, you know, and everything in between the mundane days, the should I do this inner dialogue that kind of tends to go through your head.

and what goes on behind the scenes with that and the struggles and the wins, you know, and everything in between the mundane days, the should I do this inner dialogue that kind of tends to go through your head.

And so I last fall started posting more frequently to LinkedIn to share more about that publicly, you know, in terms of just the stuff that's going through my head, like I want to do more speaking engagements. And so that was a goal a year ago that I started and then I got really vocal about it. And Now I'm booking them left and right all over the United States, which is really, really fun.

And so I last fall started posting more frequently to LinkedIn to share more about that publicly, you know, in terms of just the stuff that's going through my head, like I want to do more speaking engagements. And so that was a goal a year ago that I started and then I got really vocal about it. And Now I'm booking them left and right all over the United States, which is really, really fun.

But I'm also a what's the next thing on the horizon person that I feel like now that I've reached that goal and I'm very happy with where that sits. I'm thinking, what's the next thing? Should I write a book? I feel like I should have a book. What should the book be about? And so I go to that well of communication. community to get their opinions, you know, from the people who know me.

But I'm also a what's the next thing on the horizon person that I feel like now that I've reached that goal and I'm very happy with where that sits. I'm thinking, what's the next thing? Should I write a book? I feel like I should have a book. What should the book be about? And so I go to that well of communication. community to get their opinions, you know, from the people who know me.

And so like that's and those who don't write that are like finding me and learning about me and like I can hear from them. What's resonating is just a really fun thing for me. I love it. That's that's great.

And so like that's and those who don't write that are like finding me and learning about me and like I can hear from them. What's resonating is just a really fun thing for me. I love it. That's that's great.

So in terms of what a brand means, the first thing that I want to emphasize on that is that a lot of times when people hear brand, they think logo. Yeah, that's true. And there's so much more to it. That is like one minuscule part of your whole brand. It's important for your logo and your look and feel. So your visual identity, your logo is part of your visual identity.

So in terms of what a brand means, the first thing that I want to emphasize on that is that a lot of times when people hear brand, they think logo. Yeah, that's true. And there's so much more to it. That is like one minuscule part of your whole brand. It's important for your logo and your look and feel. So your visual identity, your logo is part of your visual identity.

Your visual identity is part of your brand. It's important for those things to be consistent, but they are just one piece of the puzzle. The important part of what a brand means is the story that you tell, the strategy behind what you're building and why, how you intend for that to resonate with your target audience, who your target audience is. Is there demand?

Your visual identity is part of your brand. It's important for those things to be consistent, but they are just one piece of the puzzle. The important part of what a brand means is the story that you tell, the strategy behind what you're building and why, how you intend for that to resonate with your target audience, who your target audience is. Is there demand?

You know, those are like some external factors as well, you know, kind of mixed in there. But all of those alignments are what get to a strong brand. And so when you are consistent with that visual identity, as well as your story, as well as your strategy, that's where you have a strong, cohesive brand.

You know, those are like some external factors as well, you know, kind of mixed in there. But all of those alignments are what get to a strong brand. And so when you are consistent with that visual identity, as well as your story, as well as your strategy, that's where you have a strong, cohesive brand.

So I'll tell you a story of a client that whenever I reference them, this was from way back before I got loud with my voice of that's stupid. If somebody had a stupid idea, I don't say it in that way. Right. But, you know, it's a learning moment. We're having a learning moment. Yeah, I will. Young me used to take instruction from clients and then say, that's what you want me to do.

So I'll tell you a story of a client that whenever I reference them, this was from way back before I got loud with my voice of that's stupid. If somebody had a stupid idea, I don't say it in that way. Right. But, you know, it's a learning moment. We're having a learning moment. Yeah, I will. Young me used to take instruction from clients and then say, that's what you want me to do.