Maureen Ballatori

OK, and go do it. Whereas now we are advisors. Agency 29 is advisors, right? So like our role is to hear from you what you're looking to do or create or where you're looking to go or what you are trying to sell and who you think it's for and all that stuff and then check it, right?

OK, and go do it. Whereas now we are advisors. Agency 29 is advisors, right? So like our role is to hear from you what you're looking to do or create or where you're looking to go or what you are trying to sell and who you think it's for and all that stuff and then check it, right?

And provide feedback on it and do the market research to determine if the alignment that you think is there is actually there. We had a client who we, when we talk about them, we reference them as ready, fire, aim. Why? Because they would, they pivoted their, they were, they are no longer in business. They were in business for years.

And provide feedback on it and do the market research to determine if the alignment that you think is there is actually there. We had a client who we, when we talk about them, we reference them as ready, fire, aim. Why? Because they would, they pivoted their, they were, they are no longer in business. They were in business for years.

about six years and they rebrand not only rebranded multiple times in terms of changing their look and feel multiple times but they also changed their core customer their core offering like everything about it it was a food place a food business but like are we this are we that and it just it was like whiplash

about six years and they rebrand not only rebranded multiple times in terms of changing their look and feel multiple times but they also changed their core customer their core offering like everything about it it was a food place a food business but like are we this are we that and it just it was like whiplash

So I think that whereas where you see strong brands and one of the reasons why I love agriculture is that it's frequently generational, right? It's that there's a lot of learning from one generation to another that, you know, has a lot of a lot of longevity in it in terms of the lessons that are passed on and over time, right? To strengthen that story.

So I think that whereas where you see strong brands and one of the reasons why I love agriculture is that it's frequently generational, right? It's that there's a lot of learning from one generation to another that, you know, has a lot of a lot of longevity in it in terms of the lessons that are passed on and over time, right? To strengthen that story.

So you were mentioning like, why do we need it? Why do we need a brand? And so it is in that vein of alignment that I was just talking about. So who is your customer and how are you trying to reach them? So we need branding to create that alignment and cohesion, right, with a potential customer. So we'd said apples, right? Like with something, and it's especially in commodity products, right?

So you were mentioning like, why do we need it? Why do we need a brand? And so it is in that vein of alignment that I was just talking about. So who is your customer and how are you trying to reach them? So we need branding to create that alignment and cohesion, right, with a potential customer. So we'd said apples, right? Like with something, and it's especially in commodity products, right?

So like apples, you could argue what's the true difference, right? Between this apple and that apple that you pick up at the grocery store, they're apples. They're by and large, pretty similar across the board. But a Honeycrisp, which is an apple that many people are, a variety many people are familiar with and love, tastes very different than like a Granny Smith.

So like apples, you could argue what's the true difference, right? Between this apple and that apple that you pick up at the grocery store, they're apples. They're by and large, pretty similar across the board. But a Honeycrisp, which is an apple that many people are, a variety many people are familiar with and love, tastes very different than like a Granny Smith.

or a Macintosh or an Empire, right? And so like apples, I think is a really interesting branding story where the variety name has come through as something that resonates and people look for. I like this apple. I don't like that apple. And so the branding is what helps people find that differentiation between the products and alignment with what they're looking for.

or a Macintosh or an Empire, right? And so like apples, I think is a really interesting branding story where the variety name has come through as something that resonates and people look for. I like this apple. I don't like that apple. And so the branding is what helps people find that differentiation between the products and alignment with what they're looking for.

Now, one of the new things that's happened in the apple industry in particular is premium managed apple varieties. So that's your Snapdragon, Ruby Frost, Pink Lady is another one. There are licensing fees that the growers

Now, one of the new things that's happened in the apple industry in particular is premium managed apple varieties. So that's your Snapdragon, Ruby Frost, Pink Lady is another one. There are licensing fees that the growers

of those apples pay to specially market them so that's where the managed part comes in and they're like an ultra premium apple they're you know they're genetically bred to meet a certain taste profile and that sort of thing all that to say that's probably more than these cyber security listeners ever wanted to know about apples

of those apples pay to specially market them so that's where the managed part comes in and they're like an ultra premium apple they're you know they're genetically bred to meet a certain taste profile and that sort of thing all that to say that's probably more than these cyber security listeners ever wanted to know about apples

Yeah. And wine still has that, right? Like I like a Chardonnay or I like a Shiraz, right? Those are also varieties that are agnostic to the brand. And so there may be a brand that you enjoy of Chardonnay, right? It's different. the brand is what helps people find that alignment. And I think that's I think it's a good way to explain it.

Yeah. And wine still has that, right? Like I like a Chardonnay or I like a Shiraz, right? Those are also varieties that are agnostic to the brand. And so there may be a brand that you enjoy of Chardonnay, right? It's different. the brand is what helps people find that alignment. And I think that's I think it's a good way to explain it.