Maureen Ballatori

So the other question that you asked was what happens when someone stopped when some someone suffers and how to stay resilient? So like a bad thing happens? And what do you do? How do you respond? One of the things that I think has been great about how today's founders and companies are typically conducting themselves is with an amount of transparency that didn't used to happen before, right?

So the other question that you asked was what happens when someone stopped when some someone suffers and how to stay resilient? So like a bad thing happens? And what do you do? How do you respond? One of the things that I think has been great about how today's founders and companies are typically conducting themselves is with an amount of transparency that didn't used to happen before, right?

Whereas if a company makes a mistake or something happens, it is very common to publicly say this thing happened and here's what we're going to do about it. Because what does it all come down to is trust. Your brand is building trust with your consumer that you can know me for this product or service and I will consistently deliver on that and you can trust me to

Whereas if a company makes a mistake or something happens, it is very common to publicly say this thing happened and here's what we're going to do about it. Because what does it all come down to is trust. Your brand is building trust with your consumer that you can know me for this product or service and I will consistently deliver on that and you can trust me to

that the apple's gonna taste relatively the same. The wine's gonna taste relatively the same. There's gonna be, those are agricultural products. So of course there's variation, you know, from the land and the wind and the rain and the sun, you know, year over year. But by and large, you are trusting that brand to deliver a consistency to you.

that the apple's gonna taste relatively the same. The wine's gonna taste relatively the same. There's gonna be, those are agricultural products. So of course there's variation, you know, from the land and the wind and the rain and the sun, you know, year over year. But by and large, you are trusting that brand to deliver a consistency to you.

So then when something happens that the brand falls short on that, whether that's a cybersecurity attack or that's something happened in the supply chain or whatever it is, it is common for companies to send a message out to their followers that is transparency first. This thing happened. We are sorry. We take responsibility.

So then when something happens that the brand falls short on that, whether that's a cybersecurity attack or that's something happened in the supply chain or whatever it is, it is common for companies to send a message out to their followers that is transparency first. This thing happened. We are sorry. We take responsibility.

And here's what we're going to do to make sure that it doesn't happen again. And I should also I spent five years working at a law firm, so I should also preface that by saying I shouldn't say make sure that it's not going to happen again because you can't promise that. Right. Can't guarantee anything. We here's what we're doing to protect ourselves from this in the future.

And here's what we're going to do to make sure that it doesn't happen again. And I should also I spent five years working at a law firm, so I should also preface that by saying I shouldn't say make sure that it's not going to happen again because you can't promise that. Right. Can't guarantee anything. We here's what we're doing to protect ourselves from this in the future.

You know, something like that, right? From a legal perspective, I'm not an attorney. This is no legal advice, whatever, you know, but in the grand scheme of things, making sure that you're being transparent.

You know, something like that, right? From a legal perspective, I'm not an attorney. This is no legal advice, whatever, you know, but in the grand scheme of things, making sure that you're being transparent.

Mmm. Well, probably depends on what it is. Because taste, you just made a taste reference. Taste is first and foremost. Yes. If someone buys your product and it tastes like crap, they're not going to buy it again. That's correct. And they'll tell their friends, don't buy this. Yeah. Because that is the number one driver of purchase and repurchase is taste. Everything else comes after that.

Mmm. Well, probably depends on what it is. Because taste, you just made a taste reference. Taste is first and foremost. Yes. If someone buys your product and it tastes like crap, they're not going to buy it again. That's correct. And they'll tell their friends, don't buy this. Yeah. Because that is the number one driver of purchase and repurchase is taste. Everything else comes after that.

Taste is number one. It is the, do I think this is going to taste good? Studies have shown that that is the primary driver of purchase. Now, packaging makes a difference. Sure, it can catch your attention on shelf. And so packaging may drive curiosity, which...

Taste is number one. It is the, do I think this is going to taste good? Studies have shown that that is the primary driver of purchase. Now, packaging makes a difference. Sure, it can catch your attention on shelf. And so packaging may drive curiosity, which...

might compel the purchase right they're like oh that looks kind of cool i might want to try that but if they don't think because of the way that it's it's explained or the way that it's shot or the way that it looks in the bag if they don't think it's going to taste good they're not going to buy it because why but why would you that's the primary use case of food is to consume it

might compel the purchase right they're like oh that looks kind of cool i might want to try that but if they don't think because of the way that it's it's explained or the way that it's shot or the way that it looks in the bag if they don't think it's going to taste good they're not going to buy it because why but why would you that's the primary use case of food is to consume it

So you want it to taste good, you know? And then there's all sorts of other drivers that are sometimes personally motivated, right? Like if somebody's like, oh, I seek clean label or I choose vegan or I have a necessity to be gluten-free, right? Like those things are also factors, of course. What your question was more so about what do you do if...

So you want it to taste good, you know? And then there's all sorts of other drivers that are sometimes personally motivated, right? Like if somebody's like, oh, I seek clean label or I choose vegan or I have a necessity to be gluten-free, right? Like those things are also factors, of course. What your question was more so about what do you do if...