Maureen Ballatori

something doesn't go right right and so like i think taste is a little bit of a of an outlier of a scenario if it's you screwed something up it is that transparency angle right of what what do you do to fix it

something doesn't go right right and so like i think taste is a little bit of a of an outlier of a scenario if it's you screwed something up it is that transparency angle right of what what do you do to fix it

Now, a really interesting thing that's happening right now that I think we could talk about for a bit is the milk contamination, right? That's happening right now. I'm far from an expert on that subject. I'm far from even an amateur. I just know it's happening and I know it's bad. And so I have...

Now, a really interesting thing that's happening right now that I think we could talk about for a bit is the milk contamination, right? That's happening right now. I'm far from an expert on that subject. I'm far from even an amateur. I just know it's happening and I know it's bad. And so I have...

I've spoken with some friends at BioISAC who are working on that and they're aiming to make sure that the farmers are protected from a cybersecurity standpoint because it's a big question of where did this start and how did it scale and how big of a problem is it and how big is it going to get and where did it come from and nefarious behavior.

I've spoken with some friends at BioISAC who are working on that and they're aiming to make sure that the farmers are protected from a cybersecurity standpoint because it's a big question of where did this start and how did it scale and how big of a problem is it and how big is it going to get and where did it come from and nefarious behavior.

Yes, please. Milk as a brand. So not, I'm not talking about a brand of milk, right? Like Coca-Cola owns Fairlife. I'm not talking about Fairlife. I'm talking about milk, the agricultural product. What does it mean for an attack like that for the larger landscape of the milk industry? It means exactly what we just talked about with the other issues. It means concerns of trust, right?

Yes, please. Milk as a brand. So not, I'm not talking about a brand of milk, right? Like Coca-Cola owns Fairlife. I'm not talking about Fairlife. I'm talking about milk, the agricultural product. What does it mean for an attack like that for the larger landscape of the milk industry? It means exactly what we just talked about with the other issues. It means concerns of trust, right?

For this new issue is just begging the question for people who were already, consumption of fluid milk has been declining for a number of years. I want to say at least 10. It's been declining rapidly. Value-added product consumption is huge.

For this new issue is just begging the question for people who were already, consumption of fluid milk has been declining for a number of years. I want to say at least 10. It's been declining rapidly. Value-added product consumption is huge.

But if it's like a sharing thing, that's nasty. If you think about it, that's from a food safety perspective, there's a lot of issues with that. A lot of times that board is wooden. And so a lot of contaminants can- Very porous. Exactly, exactly. So, but all that, I digress.

But if it's like a sharing thing, that's nasty. If you think about it, that's from a food safety perspective, there's a lot of issues with that. A lot of times that board is wooden. And so a lot of contaminants can- Very porous. Exactly, exactly. So, but all that, I digress.

The point being people are consuming a lot more value added, but there's been a decline in consumption of fluid milk for the last 10 plus years. And so what will this mean? What will this scare mean for the consumption of dairy products? from the general public, what will this look like on the chart, right? When we look back at 2024, will we see a dip from this? Who knows?

The point being people are consuming a lot more value added, but there's been a decline in consumption of fluid milk for the last 10 plus years. And so what will this mean? What will this scare mean for the consumption of dairy products? from the general public, what will this look like on the chart, right? When we look back at 2024, will we see a dip from this? Who knows?

And I think that that will also be determined by what happens from here because we're still new in the development of this, right? Yeah, very new. What's...

And I think that that will also be determined by what happens from here because we're still new in the development of this, right? Yeah, very new. What's...

Yeah. Yeah. There's also a big controversy on milk for plant-based milk. What can be called milk? Why is plant-based? So I'm doing a talk for a dairy convention here in a few months, and I'm talking about consumer trends in the beverage industry. And one of the things I plan to reference is plant-based beverages.

Yeah. Yeah. There's also a big controversy on milk for plant-based milk. What can be called milk? Why is plant-based? So I'm doing a talk for a dairy convention here in a few months, and I'm talking about consumer trends in the beverage industry. And one of the things I plan to reference is plant-based beverages.

And so when I wrote my description for that talk, I put in that we'll talk about the rising trends of plant-based milk. And they said, you cannot refer to it as milk.

And so when I wrote my description for that talk, I put in that we'll talk about the rising trends of plant-based milk. And they said, you cannot refer to it as milk.