Maureen Ballatori

you have to refer to it as a plant-based beverage oh okay i could see i could see where people would be upset by that and it doesn't exactly reflect because it isn't milk right it is just a plant-based beverage right but nobody wants to say plant-based beverage that's well it's one of those things that that the brand sort of got ahead of the in the branding got ahead of the industry in that interesting right yeah your plant-based milk alternatives

you have to refer to it as a plant-based beverage oh okay i could see i could see where people would be upset by that and it doesn't exactly reflect because it isn't milk right it is just a plant-based beverage right but nobody wants to say plant-based beverage that's well it's one of those things that that the brand sort of got ahead of the in the branding got ahead of the industry in that interesting right yeah your plant-based milk alternatives

started coming into the market and no one said you couldn't call it milk. And then all of a sudden there's all these milk alternatives on the market that are plant-based beverages. And then the dairy industry was like, wait, there's, why can they call it? That's not milk. Why can they call it milk? But it was, you know, the regulation takes a while to catch up and right.

started coming into the market and no one said you couldn't call it milk. And then all of a sudden there's all these milk alternatives on the market that are plant-based beverages. And then the dairy industry was like, wait, there's, why can they call it? That's not milk. Why can they call it milk? But it was, you know, the regulation takes a while to catch up and right.

So there's no there's no one saying that you can't say that. And I suspect that what will happen is we'll get to a point where the government will say in order to call yourself milk, you have to come from an animal of some kind or otherwise you have to call it a

So there's no there's no one saying that you can't say that. And I suspect that what will happen is we'll get to a point where the government will say in order to call yourself milk, you have to come from an animal of some kind or otherwise you have to call it a

alternative or something like that like we have a client that has a plant-based cheese it's a plant-based parmesan and so they have to on the package we had to designate dairy-free and so it says like in small letters dairy-free and then big letters parmesan and then below that style so dairy-free parmesan style cheese it works i mean i'm sure somebody will accidentally mistake it for parmesan but that's okay you're surprised or not i don't know

alternative or something like that like we have a client that has a plant-based cheese it's a plant-based parmesan and so they have to on the package we had to designate dairy-free and so it says like in small letters dairy-free and then big letters parmesan and then below that style so dairy-free parmesan style cheese it works i mean i'm sure somebody will accidentally mistake it for parmesan but that's okay you're surprised or not i don't know

Right. So like that was just my own understanding. That was my own understanding. Sorry, everybody. I'm just curious. A2 milk is a lactose free milk. And so yes, that is still milk. Wow. Okay. Like I'm actually learning things today. This is amazing. And again, in terms of what the regulations currently say, plant-based milks can call themselves milk. We have a sunflower milk client.

Right. So like that was just my own understanding. That was my own understanding. Sorry, everybody. I'm just curious. A2 milk is a lactose free milk. And so yes, that is still milk. Wow. Okay. Like I'm actually learning things today. This is amazing. And again, in terms of what the regulations currently say, plant-based milks can call themselves milk. We have a sunflower milk client.

So it's sunflowers and water. And the way that they blend it, it is a milk, plant-based beverage. And so they call it a milk and they are allowed to. But technically it is, you know, it didn't come from an animal, it came from a sunflower.

So it's sunflowers and water. And the way that they blend it, it is a milk, plant-based beverage. And so they call it a milk and they are allowed to. But technically it is, you know, it didn't come from an animal, it came from a sunflower.

So I went to school for graphic design and illustration. From the time I was a kid, I always loved art. Like I, that was my favorite subject in school. You know, I won't talk about like, you know, you asked about a memory, like a favorite food memory. I have a favorite art memory. I remember the first time my art was on the news when like that was a thing.

So I went to school for graphic design and illustration. From the time I was a kid, I always loved art. Like I, that was my favorite subject in school. You know, I won't talk about like, you know, you asked about a memory, like a favorite food memory. I have a favorite art memory. I remember the first time my art was on the news when like that was a thing.

And like I had made this mask in kindergarten or first grade or something and it was on the news. And I just remember distinctly thinking this is the coolest. I was just so amazed at the art angle, but I never wanted to be a fine artist because I loved business.

And like I had made this mask in kindergarten or first grade or something and it was on the news. And I just remember distinctly thinking this is the coolest. I was just so amazed at the art angle, but I never wanted to be a fine artist because I loved business.

from a young age to like not when I was in kindergarten or first grade, then I just wanted to like cut and paste things onto a piece of construction paper. And you know, it was all well and good then. But as I continued to do art through high school and college, and I just always loved the business angle.

from a young age to like not when I was in kindergarten or first grade, then I just wanted to like cut and paste things onto a piece of construction paper. And you know, it was all well and good then. But as I continued to do art through high school and college, and I just always loved the business angle.

And so that led me to advertising and marketing because I could apply my graphic design skills and art skills to a medium that I felt was making a difference. And so then I just really threw fuel on that and, you know, took it to a whole other level with Agency 29. So really the reason why we focus in strategy identity marketing is because the strategic direction is the most important part, right?

And so that led me to advertising and marketing because I could apply my graphic design skills and art skills to a medium that I felt was making a difference. And so then I just really threw fuel on that and, you know, took it to a whole other level with Agency 29. So really the reason why we focus in strategy identity marketing is because the strategic direction is the most important part, right?