Mauricio Quiguela

So we had to adapt product and everything because we had to focus on Brazil.

And since May, we are focusing on the US market.

So over the next 20 minutes, I'm going to discuss a problem that we faced on Doc Sales about a year ago.

So basically what happened was I thought my business was not scalable.

We were growing.

Actually, we were selling, but we are not growing.

Our growth rate was flat during like six months in a row.

And I thought, oh my God, what's going on?

If we are selling well, if everything looks well, what's going on with the company?

So at that time, we were at the $26,000 or $30,000 in MRR.

This is all MRR.

Now you can see that from June on, we started growing faster.

So we were able to solve the problem.

Look at this.

In a year, we doubled our ARPU.

We tripled the number of paint customers.

Our churn rate was at a very reasonable rate.

So for the stage of dog sales was really good.

And in October 2021, we prepared this report to our investors and we showed the problem.

So if you take a look on this graph, you're gonna see that the growth rate was flat for several months.