Mauro Porcini

And so as a design community, I think we have an opportunity and a responsibility right now to elevate ourselves, become the voice of humanity in these companies of any kind.

And for companies like mine, the one I work for, for Samsung, you know, to play a role in,

To lead with humanity, to put people at the center of everything, to make sure that once again, technology is there serving the people, humans.

And this is very, very important both for society, but I think right now is very important also to create at the end also business value for these companies.

You and I are almost, we're in the same generation.

We're almost the same age.

I'm a bit older.

But I know that we both were very much a part of the move toward technology and design in the 80s and 90s.

And back then, designers were aghast at the role that technology might have in design before we even knew what the full role was going to be.

And there were immediate calls for the boycotting of technology and the continued use of wax machines and exacto blades and rubylith and so on and so forth.

I was trained on a drafting table, so I witnessed that firsthand.

What we didn't anticipate back then, when the beloved designers of our time at that time were all lamenting the potential loss of jobs, the potential loss of our careers, was in fact how technology was going to actually create hundreds of thousands of jobs for designers and move design from really a fringe discipline into the center of creativity.

We're hearing a lot of the same fears again.

Maybe this time they'll be more prevalent.

Maybe they won't.

I'm wondering what your thoughts are on the repetitive nature of these fears that always seem to come to the forefront at the beginning of a new era of technology.

Well, look, we live in a sort of paradox as humans.

On one side, nature change, evolve, is the law of the world.

You know, it's been there forever.

It's history of humanity and actually even before humanity.