Mauro Porcini

It's for sure something I'm trying to learn.

Shortly after arriving at Samsung, you penned something rather provocative, titled The Human Side of Technology, a Manifesto for a New Era of Innovation.

You described technology as both admired and feared.

Why do you think technology anxiety feels so acute right now?

because in the age of AI and more and more in the age of robotics, because the robots are about to come, people are concerned that this kind of technology may start eroding human qualities.

There are some people that arrive all the way to the fear of technology

The annihilation of human speech is, you know, we arrive to that kind of a stream.

But in the middle, there is also very practical fear of losing my job.

Or if you have kids not knowing what is going to be the future for these kids in this world of technology.

And so these are real fear.

And that's why I think that the role of any company working in technology, as well as any government and policymakers, is the one of making sure that technology is developed properly.

at the service of humanity, that is tame to really create value for people, for humans.

And they were not going after technology just because we can, but we should do it because we care.

We don't go after technology because it's a driver of profit and power and wealth.

but because it's a driver of progress for society.

And so I think, especially the design community, you know, I'm a designer, and what we learn at school is to serve people.

We don't learn at school to grow a business or invent a new technology.

We learn how to create something, a solution.

It could be a product, a brand, a service.

that solves some human needs and fulfill some human dreams.