Mauro Porcini

Then it became me, designer, in the world of business.

At the point that sometimes the business leaders look at me, you know, obviously as a designer, the creative, the alien that is landing on the planet of business.

And then other times I have the designers looking at me as the business person and saying,

This person that understands creativity is close to the world of creativity.

Obviously, he's the designer himself, but he's more belonging to the business world.

And at the end of the day, I end up not belonging to one world or the other.

Or I'm Italian.

You can hear from my very heavy Italian accent.

But I've been living 15 years in the United States.

I was an alien in the United States, even though over the years I became also a citizen.

And New York today is still home.

And I became an alien in my own country.

And now I live in Seoul, in Korea, imagine.

I'm even more of an alien there.

But at the end, I feel a citizen of the world.

I belong in any kind of situation.

In those gray areas is where I define my identity.

And so, you know, it's a very human need, the one of belonging.

I mean, Maslow in his pyramid defined that need, that sense of belonging, you know, many years ago.

I found my belonging in those gray areas, in those areas where you can define your label, define your identity, define in a very original and authentic way who you are, who you want to be, and what kind of contribution you can give to the world.