Mauro Porcini

You've said that now, decades into your career, you try to preserve the mindset of an apprentice.

Did you approach your roles at Running Design at 3M and at Pepsi that way?

Well, I always came into these companies with a lot of respect for the companies.

They were big companies, extremely successful.

I didn't come in with the arrogance of thinking, well, I'm a designer.

I know what you need to do because we designers know better how to design products and you're not getting it either because you are a tech-driven company or because you are a...

marketing driven brand driven company no I always started from a position of profound respect for what they were able to achieve I knew very well what I was bringing to the table obviously the more years the more experience the more confidence I had in what I knew but I always knew that

That I have so much to learn, so much to learn for a variety of different reasons.

In the first experience, it was obvious.

I mean, when I started to work at 3M, I was very young.

I was 27.

I had so much to learn.

I never worked in a corporation of this size, you know, in a stable way.

You know, in Philips, I was less than a year at the beginning of my career.

There was all the world of technology to discover.

In PepsiCo, the same.

I'm an industrial designer.

I never work in the world of food and beverage.

And I had to learn that industry, I had to learn the product category and to learn so much from the marketing community, from the brand community.

And now Samsung, I'm mixing and blending the two dimensions, but there is so much to learn about the Korean culture, about a different way of doing innovation, of working.