Max Denevich

It was like 2014, 15, 16, 17, the rest of the loyalty, digital engagement.

That whole space was like exploding.

And I just remember was, and that's how I ended up at Loyalty Plant.

I don't think it was like deliberate choice, honestly.

I just keep noticing that the biggest problems and the places that nobody was really using technology yet were all in these traditional industries like restaurants, for example.

And there was the gap, real gap.

And I just started searching a new place for me.

It was like consumer apps were exciting, but also incredibly crowded.

Everyone was building the next social thing, the next consumer product.

Competition was brutal and just take all.

Traditional industries like restaurants, for example, retail chains were full of the opposite problem.

Massive scale, real money moving through the system, but technology adoption like 10 years behind.

And the keep between what was possible and what was actually being used was enormous.

And there was also something about the sales complexity that appealed to me.

In consumer tech, you're chasing virality.

This is good in B2B as well, but in B2B, for traditional industry, you're solving operational problems for real people.

And you can see the impact clearly.

And the rest of the industry, so while loyalty plant, the rest of the industry touch billions of people every day, around some incredible thin margins and the relationship between the restaurant and guests, like fundamentally personal, a massive scale, thin margins, human relationships at the core.

Once I saw that, I just couldn't look away.

It was some kind of personal frustration around this food tech market and all these restaurants.