Max Denevich

Because as a consumer, I kept losing those punch cards, these punch cards, the ones that you get stamped every time you buy a coffee.

And after 10 stamps, you get a free one.

And I'd lose them constantly.

And I thought,

This is the entire loyalty strategy of most restaurant, a piece of cardboard.

Yeah.

And this was really interesting for me.

Then the digital loyalty started appealing, apps, digital cards, point system.

And that was exciting.

But the loyalty programs, like the Logic before them, were terrible.

A coffee chain offers you like three cents of an ice cream cone after your, I don't know, 10th visit.

And they call it loyalty.

So how does that change my behavior?

How does it make me feel anything about the brand?

And most loyalty problems were just discount machine and bad ones.

So no personalization, no journey, no reason for a customer to actually care.

And on top of that was the delivery problem.

Because all the segregators, like the leaders of the food tech market, were absolutely sure.

But again, customers were ordering through delivery and operates, and restaurants were paying a huge amount of commissions, like 30% to the segregators.

And they had no idea who just...