Max Denevich

both from them.

The loyalty app and just app and the ordering experience most of the time lived in like completely different worlds.

So you just collect points in store, but order the delivery through a third party aggregator and the whole just guest journey was broken.

So that's why I really love QSR, for example, because it's like the most competitive business in the world.

And you are fighting for a few extra visits per month, a few extra dollars per order.

And at that scale, even small improvements in how you keep customers engaged and coming back translated to millions, that's what made it real for me.

Every technology decision actually matters for them.

I believe the first thing that got me was the core idea behind the product.

It was a B2B SaaS.

It sounded really cool back then.

And it also had this B2C layer, a consumer-facing app that real people actually used.

And I was one of those people.

I tried our clients' apps as a customer and I could feel the potential.

The product was very different from what we have today.

For example, no online ordering at all.

None of the marketing gamification mechanics that are now our core.

But the foundation was there.

The idea was right.

And that's rare in B2B.

Then you can feel the value from the user side as well.