Max Denevich

And that tells something.

Yeah, so the foundation was real.

Coming from two startups, the product itself was the problem.

This was different.

There was something worth building on.

It needed a lot of work.

The product went through massive transformation after that, but the starting point was solid.

And what wasn't really working was the go-to-market, specifically partnerships and international sales.

Nobody had cracked it yet.

And that was exactly the kind of challenge I'm drawn to.

The team had mostly given up on partnership, to be honest.

I remember salespeople joking, another guy who is going to try partnerships, good luck.

Yeah, and that kind of skepticism doesn't scare me at all.

It motivates me.

Then there was a bigger picture.

The company had raised investment, but was still searching for a repeatable growth model.

That's a pretty normal stage for a startup.

You're not sure yet, but that uncertainty is also where you learn the fastest.

And I also already knew Vas from this Beacon startup I mentioned, and I knew how he thought, what he was building towards.

And that really matters.