Max Denevich

Joining a company is also joining the person leading it.

So I just believe the timing was right.

Mobile apps also, digital loyalty, restaurant tech, it was all accelerating.

The window was open.

But I was not joining a success story.

I was joining really a problem that needed solving and actually the more interesting opportunity.

Not typical co-founder story.

I didn't start the company in a garage.

When I joined, it was already a team.

There were investors.

There was a product.

But here's the thing.

The company that exists today is a fundamentally different company from the one I joined.

And it had to almost die for transformation to happen.

And the co-founder part came from being the person who chose to stay and help rebuild something new.

So in time I joined, it was a company, it was a big player on the local market, but we also raised a couple of millions of investment to spread abroad, to become a real international, big international player.

But it was a tough way.

Yeah.

And it was actually a situation that many startups

And the growth stage companies face, especially if they raise the investment that haven't reached break even yet.