Max Dupont

Good morning, Trevor.

No, absolutely.

I mean, I think it's the first year where we see a major shift in TV technology.

As you know, we've been a leader for 20 years in TV and 12 years for sound.

And I think as part of being a leader and maintaining that leadership, it's important for us to continue pushing the boundaries and bringing new innovation on the market.

Yeah, I think 2026 with the launch of micro RGB for us is one of those big steps that we've taken in recent years.

Yeah, I think the best way I can describe it is it's the next evolution in backlit technology.

So most TVs that are being sold or in use in Australia are your traditional QLED or mini LED TVs.

Essentially, micro RGB takes it to the next level in terms of precision.

Each LED behind your TV has a red, green and blue color on it and essentially gives you that next level of precision, but also much better accuracy and contrast.

In very simple terms, it's a technology that has a lot more precision, greater color accuracy, and I think if you combine it with the fact that our micro RGB range is also Pantone validated, so we have external certification to give you the best color possible on the screen.

That's right.

You see more color because, again, the color is coming directly from the LED.

So as opposed to using a blue or white LED that goes through a set of filters, the micro RGB, the beauty of it is the color is directly at the source.

So you get a lot more precision in the color.

And the result that you have on your screen is, again, better contrast.

The color is a lot more vibrant.

But as I mentioned earlier, I think what's really good about the technology we're taking to market is we get it independently tested to make sure that the color reproduction on the screen is absolutely accurate.

Yeah, that's right.

Things like, you can probably pick it up when you look at, for example, skin color.