Max Dupont

Yeah, correct.

It's become like a little companion, right?

So, the TV sort of recognizes your habit or your viewing habits, and then will make recommendations on the screen or will keep your favorite app more accessible in terms of how it ranks on the menu.

So, yeah, there's a lot of intelligence now that goes into our TVs.

And I think

Again, speaking for Samsung, but if you combine that with the fact that we offer seven year of operating system upgrades, if you buy a TV from us, I think it gives you the guarantee that all these features, all these AI functions, you'll have that accessible to you for the next seven years, which is remarkable.

No, that's a good point.

I appreciate you calling that out as well, Trevor.

I think for us, again, as much as we're a premium brand on the market, accessibility is really important.

The way I like to divide the market is you've got about 50% of the market that sits below $2,000 TVs, and then the other 50% is above $2,000 TVs.

And for us,

we want to make sure that we have a TV for every Australian.

And the foundation of that is making sure that some of those core features like Vision AI companion, making sure that that's accessible and available to everyone to enjoy.

Yeah, I mean, yeah, definitely the right time to purchase a TV right now.

I mean, I think the other point as well, Trevor, I know we talked a lot about large screens, but I mean, you would remember from probably a decade ago, you know, what was the price of a 100-inch TV?

It was probably, you know, over $100,000, you know.

Nowadays, we have an option for every price point.

And if you look at some of our 100-inch or 98-inch and above TVs, you can find some for under $5,000.

Yes, we have the pinnacle of large screen, like a 115-inch at $41,999.

But again, I go back to the